IBM Plans To Take On AWS With Cloud Marketplace

by CXOtoday News Desk    Apr 29, 2014


IBM finally sees its future in the Cloud. After months of a long wait, the Big Blue recently launched its Cloud Marketplace to deliver its portfolio of cloud services from both IBM and partners to the global market.

With the new marketplace, IBM joins the ranks of cloud competitors such as Amazon Web Services (AWS), Microsoft and Google, among others, who offer services via cloud computing. IBM has previously clearly stated its intent to become the leader in the cloud computing space, aiming mainly at AWS’ leadership position.

The cloud drive

The new cloud marketplace is an app store where it has consolidated most of its cloud-based offerings as well as those offered by third party software vendors, provides a simple and easy experience for developers, IT managers and business leaders to buy software and services from IBM and its global partner ecosystem, IBM officials said at a recent tech event.

“The IBM Cloud Marketplace is really more than an app store; it’s a place where you can get everything you need,” said Robert LeBlanc, senior vice president of IBM Software & Cloud Solutions at the event.

Building on IBM’s $1 billion investment in its BlueMix open platform-as-a-service this year, IBM also announced the expansion of BlueMix with 30 cloud services, bringing advanced big data and analytics, mobile, security and DevOps services to developers and bringing enterprise developers into the cloud.

IBM said its new cloud marketplace is the next significant step in IBM’s continuing march toward building a comprehensive cloud portfolio for the enterprise.  This year, IBM also announced $1.2 Billion investment to expand its global cloud footprint with SoftLayer. The acquisition of Aspera and Cloudant, and other initiatives bring the total to $7 billion invested in 17 cloud acquisitions since 2010.

The business benefit

For line of business professionals, IBM Cloud Marketplace will serve as a single stop where business and IT professionals can learn about, deploy and consume over 100 SaaS applications ranging from marketing, procurement, sales and commerce, supply chain, customer service, finance, legal, and city managers.

IT managers want infrastructure they can configure and control to select their own suite of services, hardware and software; as well as reliable and scalable technology that is easy to access and implement. Cloud marketplace provides a secure set of cloud services built on Softlayer that help clients deploy cloud services and support high performance businesses at enterprise scale, says the company. 

Despite being a latecomer in the cloud space, the launch of IBM Cloud marketplace represents a major step in IBM’s cloud journey. As the company states, this single online destination will serve as the digital front door to cloud innovation bringing together IBM’s capabilities-as-a-service and those of partners and third party vendors with the security and resiliency that enterprises expect.