IBM strengthens social business software with analytics

by CXOtoday Staff    Jan 17, 2012

The growing popularity of social networking is impacting the enterprise as the next-generation workforce expects more socially enabled applications at their fingertips.

According to Forrester Research, the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion, compared with $600 million.

At the same time, organizations are embracing social capabilities to transform virtually every part of their business operations, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.

To address these challenges, IBM announced new cloud services and the next-generation of its social networking platform, IBM Connections.

According to a media statement, the new software incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization through IBM’s SmartCloud services.

“There is boundless opportunity for social business to transform how we connect people and processes, and increase the speed and flexibility of business,” said Alistair Rennie, General Manager, Social Business, IBM.

The new social analytics software integrates wikis, blogs, activity streams, email, calendaring and more, and flags relevant data for action. It also integrates social networking capabilities with enterprise content management to better connect people with information so they can make informed decisions and act quickly.
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“A successful social business can break down barriers to collaboration and put social networking in the context of everyday work, from the device or delivery vehicle of your choice, to improve productivity and speed decision-making,” said Rennie.

The embedded experience of the news feed, also known as an activity stream, is expected to allow employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.