IBM Unveils SMAC Solutions For Telcos

by CXOtoday News Desk    Mar 26, 2014


Technology giant IBM today unveiled a slew of Social, Mobile, Cloud and Analytics (SMAC) solutions, targeting telecom operators in India. Out of five innovations, three are developed at India Research Lab, in Delhi. These digital innovations are built to help telcos derive more revenue and enhanced customer engagement. The solutions offer operational and business model transformation and promise a rich digital experience for consumers, it said.

According to IBM’s Digital Reinvention Study 2013, 63% of 1,100 surveyed CIOs revealed that their business strategies are no longer related to organization; rather it is chalked out based on customers requirements.

Vikas Sehgal, Director, telecom industry, IBM USA said, “The Indian telecom solution providers will be undergoing a major shift from organization centered economics to Individual centered economics. Later they will move to everyone-to-everyone concept. Gradually, Indian telecom solution providers are putting investment to build their infrastructure to drive this change.”

Digital technologies will ultimately drive drastic changes in the economy, value chains will fragment, industries will converge and new ecosystems will emerge, he added.

“As the uber-connected, empowered individuals demand a 24X7 consumer experience and are exerting greater influence by participating in more digital activities, telcos should turn to the latest technologies and draw on their capabilities to capitalize on the emergence of an everyone-to-everyone economy,” he said.

Currently, these five key innovations are under the pilot projects and IBM is in talks with few telecom providers to roll out and make it commercial viable. As social is fast becoming a revenue-generating business model, IBM Research has introduced Vibes, an enterprise social software solution that will enable telcos narrow down target audiences from communities to individuals, he said.

Async, a solution to help telcos gain operational excellence with an alternate content delivery paradigm for heavy content such as videos. The third innovation is IBM’s People in Motion and fourth innovation is around Contextual Content Communication (C3), it will help telcos enable contextual communication of content in diverse business scenarios for an enhanced and better targeted user experience.


IBM also showcased the Watson Engagement Advisor (WEA), which was announced globally last year. WEA can assist the firm’s customer service agents or sit directly in the hands of consumers through mobile devices, with cloud-delivered services and online chat sessions.