IBM Watson Comes To iPhones; Why It Matters To The Enterprise

by CXOtoday News Desk    Oct 26, 2016


IBM is bringing cognitive capabilities to businesses for better decision-making by combining its enterprise iOS mobile apps with IBM Watson. At its recent World of Watson event in Las Vegas IBM said its IBM MobileFirst for iOS apps can now be integrated with a broad set of conversational and cognitive capabilities to help increase the productivity and improve the experience of enterprise employees.

The new capability would help businesses, especially those in marketing, commerce, supply chain and human resources to take informed decisions and enhance productivity and accuracy.

Read more: How Apple-IBM Duo Is Redefining Enterprise Mobility

The Big Blue further said that the company is working to optimize Natural Language Processing [NLP], Watson Conversation and other in-house APIs to work seamlessly with the new iOS 10 speech framework, the company said. With Watson, users can interact with apps using conversational language, much like they would a virtual assistant. 

“This is a digital assistant for the business —one that creates the next-generation professional experience tailored for enterprise processes,” said Mahmoud Naghshineh, IBM’s general manager, Apple partnership. 

Alongside speech recognition, Watson’s cognitive capabilities allow apps to better parse complicated data sets, and are able to “to understand, reason and learn based on deep data analytics.” 

Read more: IBM Watson, MIT Partner To Advance AI Efforts

Naghshineh gives an example of how flight attendants can use to gain insight into a traveler’s personality. Diving into opt-in data histories, Watson is able to surface relevant information like a customer’s favorite snacks or beverages, a penchant for priority seating or the need for specialized services. 

Likewise, retailers can use the sales assist app, which relies on Watson to gather data from customer databases and product forums to deliver information on a buyer’s unique tastes. Financial advisors might also tap Watson’s learning capabilities to conduct targeted market research and investor relations. 

Apple and IBM partnered in July 2014 to help define the enterprise mobility market, ensuring that professionals could finally enjoy at work the same experience they’d come to expect as consumers, said Naghshineh, stating that “the combinations and possibilities are virtually endless” and the future will see many more CEOs making decisions based on this capabilities.