Idea to Expand Service in Karnataka

by CXOtoday Staff    Dec 29, 2008

After acquiring Spice Telecom earlier this June, Idea Cellular Ltd. is now set to flood the Karnataka circle with new technologies. In 2008, the company has invested a sum of Rs. 6-7,000 crore to bring out world-class IT infrastructure across the network and will bring the same in the Karnataka circle as well.

Sanjeev Aga, MD of Idea Cellular Ltd. said, "With technology playing a critical role here, we will bring out new advanced products for the consumers."
 
On the technology front, Idea offers high reliability networking using link DHG with fibre to enable continuous network and also seamless roaming in neighboring circles like Kerala, Andhra Pradesh or Maharashtra. Idea has also rolled out 4.0 architecture network in Karnataka circle and 2.75 G capable and 3G ready core network for all future technological enhancements.
 
"Mobile users in the circle will now have a richer experience while watching movie previews on Idea TV, voice chats, instant messenger, multimedia services, web-infotainment, high-speed video downloads etc on their EDGE -enabled mobile phones," said Aga.
 
The company has signed alliance with IBM for IT infrastructure support and also set up a datacentre in Pune.
 
The company has earmarked an investment of Rs. 300 crore over the next 15 month to unveil its cellular services in the Karnataka circle. With this launch Idea has made inroads into 15 circles and will add two more circles with the launch in Tamil Nadu and West Bengal slated for mid 2009. Through the acquisition of Spice, Idea has taken over Punjab and Karnataka circles.
 
As part of the expansions in Karnataka circle, Idea with a reach of 40% in the circle has earmarked 50% growth by 2009 and 78% penetration into the circle by 2010. "To reach the hinterlands of the circle is very difficult but will launch seven new sites each day as part of our expansion plans," said Himanshu Kapania, director(operations), Idea Cellular Ltd.
 
The company has massive expansion plans in small towns and rural area, state and national highways and rail routes, taking current coverage from 3,410 to 11,200 towns and villages by 2010. It has rolled out both pre paid and post paid services from students to enterprises in the circle. Besides also data cards and shortly PCO services across the circle.