India, One Of The Fastest SMB Growth Markets For Twitter
Twitter today said thousands of small and medium-sized businesses (SMBs) are advertising on its platform, making India one of its fastest growing SMB market across the world with average monthly spend per advertiser growing 60 per cent.
The micro-blogging website opened up its self-service ad platform to India in September last year and in the last four months, thousands of Indian SMBs have advertised on Twitter and the average monthly spend has grown 60 per cent per SMB advertiser, Emily Huo, Twitter Head of SMB Sales (Asia-Pacific).
“India is one of Twitter’s fastest-growing SMB markets worldwide and, in just four months, is already our third largest SMB market in Asia Pacific, after Japan and Australia,” she said.
“The exponential rise of the Internet, mobile, social media, along with the changing face of Digital India, has made this country one of the leading startup hubs worldwide. India is one of Twitter’s fastest-growing SMB markets worldwide and, in just four months, is already our third largest SMB market in Asia Pacific, after Japan and Australia.
“We’re excited to work with the Indian SMB community to help them achieve their business goals and reach over 320 million Twitter users worldwide,” she said.
India has a flourishing entrepreneurial culture with over 51 million registered SMBs according to a Zinnov market research report in January 2015. “We’re excited to work with the Indian SMB community to help them achieve their business goals and reach over 320 million Twitter users worldwide,” she said.
In India, on-demand taxi service providers are changing the way urban Indians travel. At Magic Sewa, we wanted to build a thorough brand awareness plan for our cab service in the current ultra-competitive taxi service market. Hence, we have adopted Twitter self-service Ads as an essential part of our digital marketing strategy. Our campaign on Twitter ran for 2 months, and since then we have experienced a rise in brand awareness as well as a significant conversion and adoption rate. We are pleased to have partnered with Twitter to accomplish our business goals by using the platform’s creative, measurement and targeting tools constructed just for a small and medium business like ours,” said Param Shobhit, Marketing Head of Magic Sewa Cab Services, Delhi (@MagicSewa).
@MumbaiCityFC, the Mumbai team of the Indian Super League, has used Twitter’s self-service ad platform to gain brand equity, increase brand awareness and to increase engagement of their Tweets, which will eventually lead to ticket sales.
“Today, social media is a driving force in the sports industry landscape. The Twitter self-serve ads platform serves as a catalyst for us to deliver unprecedented, real-time engagement with our fans, who are extremely eager to interact and voice their passion for the team. With constant media optimization and content experimentation by The Glitch, our creative partners, we were able to develop a strong relation with users; and that has resulted in increasing fan loyalty while also having a lasting impact on business success for @MumbaiCityFC.,” said Indranil Das Blah, CEO of Mumbai City FC, Indian Super League’s Mumbai team (@MumbaiCityFC)
@AxisMutualFund, a financial services firm, ran several campaigns on Twitter’s self-service ad platform including #Doyourhomework and #Taxmansays to increase investor awareness on their financial instruments and products and to reach a micro-targeted audience of the top influencers on the platform. The video ad campaign generated a ROI of $0.02 CPV.
“Social media is changing customer behaviour in the financial services space and also their expectations from us as financial partners is dramatically witnessing shifts. In a world going social, we have embraced Twitter to drive stronger, sustainable and mutually beneficial relationship with investors. We are set to lead the digital transformation roadmap by embracing Twitter’s self-service ad platform. The initial response has been encouraging as we have met with considerable success in connecting with our target audience,” said Karan Datta, Chief Business Officer at Axis AMC Limited (@AxisMutualFund).
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