India sells 3.11 million Tablets in 2012

by CXOtoday News Desk    Mar 08, 2013

In its 4Q (October-December) 2012 report for Tablet devices announced today, CMR reported that India sold 1.09 million units for the period, which accounted for 35.33 per cent of the total shipments for the entire year. At the same time, shipments for the full CY 2012 clocked 3.11 million units.

“The year 2012 and particularly the last two quarters (3Q 2012 and 4Q 2012) were significant for the India Tablets market. We have seen the market for these devices grow substantially in 2012, particularly in the second half which made up for over 70% of the total sales,” said Faisal Kawoosa, Lead Telecoms Analyst, CMR.

Market Paradigm Shift
According to CMR (CyberMedia Research), since the launch of Tablets in India in 2010, the Tablets market has seen rapid changes particularly with the emergence of the Phablet segment.
In 2012, Phablets constituted around 16.5 per cent of total sales and this trend is expected to strengthen in the coming quarters. Moreover, the user profiles, market dynamics and the product orientation of Phablets are very different from that for Tablets.

The study also showed that there were 72 vendors that shipped Tablets in India during the year. Android is the dominant OS, iOS following with Windows making inroads. Samsung Note registers the inception of a new segment, ‘Phablets’.

In the 4Q 2012, Samsung, Micromax and Karbonn led the market in the last quarter. About 47 vendors shipped Tablets in India during this period. Android leads the OS share followed by iOS with traces of Windows as well.

Current Market Rankings

As per the existing CMR definition, the rankings for the India Tablet Device market (5-inch screen size and above) for CY 2012 and 4Q 2012, Samsung, Micromax and Apple emerged market leaders.
Commenting on the rankings Tarun Pathak, Telecoms Analyst, CMR said, “Samsung has been able to maintain the lead in the market only because of the first-mover advantage with the Galaxy Note and the Galaxy Note II. But this is not a sustainable strategy in the long term, as it has resulted in creation of the new ‘Phablet’ form factor, attracting competitors at both ends of the price spectrum to follow suit. With the entrance of Apple at the top end and multiple Chinese and Indian players at the entry-level, the Phablet segment is only going to see increased competition in the foreseeable future.”

“This is also proved if we look at the same market with the new perspective of ‘Phablets’ being a separate and distinct category, based on the revised CMR definition for Tablets starting CY 2013. The market rankings for CY 2012 and change altogether with Samsung witnessing a major change in its standing. So if Samsung has to be a strong brand in the Tablet market, it has to adopt a long term sustainable strategy along with nurturing the ‘Phablets’”, concluded Pathak.