India To Host Mobile World Congress This Year

by CXOtoday News Desk    Mar 06, 2017


Every year the GSM Association organizes Mobile World Congress [MWC], the world’s most grand shows for mobile phones to entertain mobile operators, device manufacturers, technology providers, vendors and content owners from across the world. Recently the MWC was organised at Barcelona between 27 February to 2 March 2017 and is expected to be organised at Mobile World Congress Shanghai between 28th June 2017 to 1st July.

Now India has got anopportunity to host the Mobile World Congress in September 2017 for the first time ever. The MWC in India may be organized from 27 September 2017 to 30 September 2017 at Pragati Maidan, New Delhi. The MWC in India is primarily intended to reach out the South East Asian markets, confirmed COAI.

Although this year it was organised at Barcelona and still, a mini version of the event is about to be organised at Shanghai, the outreach of the event to the South East Asian markets was not up to the mark. So the Cellular Operators Association of India claimed that India is growing at a faster pace in the telecom industries so it could be an ideal place to organise such an event and also showcase its potential. It is really awesome that the Department of Telecom and the Ministry of Electronics and IT have also put in their maximum efforts for the success of the MWC in India.

“We have held the meeting with official representatives of other governments as well as Indian mobile operators, Facebook, Huawei, Ericsson, Cisco etc are likely to participate in the mobile congress,” said COAI Director General to PTI in a report.

The COAI has also requested other Indian business association to come together and be part of it. The MWC conference will be focused the basic principles of Make in India and Digital India promoting the sharing of the latest advancement in technology and the startup areas. The MWC in India would not only showcase the potential in Indian Markets or advancements in technology but it could also provide an opportunity to boost up these things in India.

India will lead the world in smartphone adoption with a net addition of 350 million connections in 2016-20, says a GSM Association report released here. “India will lead the growth with around 350 million net smartphone additions,” GSMA Intelligence Senior Analyst Gu Zhang. The estimates are based on the GSMA Intelligence Consumer Survey 2016 conducted across 56 countries on the mobile usage trend.

“The developing world is set to add 1.6 billion smartphone connections between now and 2020. Led by India, China and Indonesia, smartphone adoption across developing markets will increase from an average of 47 per cent in 2016 to 62 per cent four years later,” Zhang said.

Smartphones accounted for 51 per cent of mobile connections at the end of 2016, with smartphone penetration greater than that of basic and feature phone in all regions except sub-Saharan Africa. In the developed world, smartphone penetration was 65 per cent at the end of 2016.

With increased smartphone adoption and as Internet-based messaging takes hold in developing markets in coming years, operators in the region will therefore face a similar or potentially greater threat to their voice and SMS revenues as those in the developed world. “To mitigate against this threat, operators in developing countries must look to offer smartphone content that is both accessible and relevant to local consumers and revenue-generating,” Zhang said.

According to the survey, the average frequency at which smartphone owners in the developing world access digital services such as online shopping, government services or mobile banking is around half that of the developed world. “By focusing on the development of a smartphone ecosystem combined with a data-centric pricing strategy, operators can stimulate mobile data usage and generate sustainable revenues from their early investments in mobile broadband infrastructure,” said Zhang.