Indians prefer business-focused apps: Nokia

by CXOtoday Staff    Feb 04, 2011

smartphone apps210More than a half (about 58 percent) of smartphone users in India believe apps benefit their lives, relying on them while at home (31 percent), traveling (24 percent), or at work (10 percent), as per a global study conducted by Nokia (NYSE:NOK) along with Professor Trevor Pinch, Cornell University’s sociologist and professor of science and technology studies. More than 5,200 smartphone users in 10 countries – India, Singapore, China, South Africa, Brazil, Germany, Italy, Spain, UK, and USA were analyzed. The study was aimed at gathering insights into the smartphone behavior of consumers.

Apps are becoming intrinsic to the way we live, believes Pinch, who said that, “Our relationship with them has turned from occasional use into a real dependency. It is because of this that our personal app ‘collections’ represent our unique needs, personality and interests. We can learn much about a person’s behavior via a mix of their choice of apps, personality variables, use variables and competence variables.”

The research showed that more than 70 percent of users surveyed had up to 30 apps on their smartphones, with 20 percent saying that they delete all similar apps from their handset if they hear about a better one.

“Apps are the way in which we bring our devices to life and empower them to be like our own personal magic wands. Just like an old music collection, our apps - and the ways in which we use them – can reveal the heart and soul of who we truly are,” opined George Linardos, vice president of media, Nokia.

However, the study also highlights that besides, personality traits, the choice of apps also brings out ones national characteristics. For example, Brazilians showed their appreciation for a party with 42 percent downloading music related apps including ringtones, track recognition, and music mags; Germans found functional apps such as alarm clocks and flashlight (29 percent) the most appealing; and Indians prefer business-focused apps like email and expense managers.

The report also revealed that having and using apps are not synonymous, as only a third of all smartphone users (30 percent) claimed to use most of the apps. The heaviest users were in India where 14 percent claimed to use all of the apps on their phone.

In addition the report revealed that, 77 percent of people in India have up to 30 apps on their smartphone, with most popular being used are social networking (40 percent), music (36 percent), business (28 percent), utilities (21 percent), games (21 percent). 48 percent of Indians think it’s important to have the most recent technology and applications and 34 percent feel they need to be able to download the latest music releases. 17 percent of Indians only download the free apps available for their phone from Ovi store