India's 4G Smartphone Shipments Grow 3-Fold In Q3

by CXOtoday News Desk    Nov 30, 2015


One out of every three smartphones shipped to India in third quarter of 2015 are 4G enabled, said report by International Data Corporation’s (IDC), indicating that 4G enabled devices have witnessed almost a three-fold increase in unit shipments over the previous quarter. According to IDC’s Quarterly Mobile Phone Tracker, 28.3 million smartphones were shipped to India in the third quarter of 2015 – up 21.4 per cent from 23.3 million units for the same period last year.

The growth in the smartphone market was helped by rising demand for affordable 4G smartphones,” IDC Senior Market Analyst Client devices Karthik J said in a statement.

In the third quarter, 4G-enabled devices witnessed almost three-fold increase in shipments over the previous quarter and one out of three smartphones shipped was 4G-enabled, IDC said.

“E-tailers such as Flipkart, Snapdeal and Amazon continue to drive shipments of the Chinese vendors, who have been aggressively trying to capture the 4G smartphone market in India,” he said.

Samsung emerged as the biggest 4G player in India and its huge volume growth was primarily driven by the LTE-based smartphones such as Galaxy Grand Prime 4G, Galaxy J and Galaxy A series which mostly moved through the retail channels, although Samsung also had some e-tailer-focused phones such as Galaxy J5 and Galaxy J7.

Samsung was the largest player with 24 per cent share of the smartphone market, followed by Micromax (16.7 per cent), Intex (10.8 per cent), Lenovo Group (Lenovo and Motorola) (9.5 per cent) and Lava (4.7 per cent), the report said.

“Almost one out of every two smartphones sold, had 5-inch plus displays. Most of the popular models in the market today support 4G, have a large screen, and are attractively priced at less than $200,” IDC Market Analyst Client Devices Jaipal Singh said.

Intex has secured the third position with 9.4 per cent growth. The vendor has witnessed sharp rise in shipments in sub $50 segment and also entry level 3G-enabled devices.

Lenovo, as a group (Lenovo & Motorola), moved up to fourth place during July-September period owing to a strong 58.6 per cent sequential growth (quarter-on-quarter). Lenovo group captured 9.5 per cent of the smartphone market driven mainly by Lenovo’s K3 note, A6000 plus and Moto G 3rd Gen. The group also started local manufacturing of its smartphones in India to further strengthen their position in the Indian market.

Lava, on the other hand, slipped to fifth place with a sequential drop of two percent in their vendor share when compared to the April-June months of 2015. Lava shipments dropped 24.9 per cent sequentially (quarter-on-quarter), coming off from a healthy previous fiscal quarter. While its Xolo series continues to slide down, Lava has also not moved fast enough to capitalize on the fast growing 4G market or diversified their channel strategy in favour of online channels, the report said.

The total handset market (feature and smartphones) grew about 2 per cent to 73.8 million units in the third quarter of 2015 from 72.4 million units in the year-ago period. Feature phone shipments decreased to 45.6 million this year from 49.1 million in the July-September quarter of 2014.

IDC said smartphones are expected to outstrip the share of feature phones in 2016 in the Indian market as low prices and better value continues to drive migration in the coming years.

“We expect smartphones to maintain a healthy double-digit growth over the next few years. 4G-enabled devices are expected to be at the forefront, with the entire ecosystem preparing for this shift in the near future,” IDC Research Manager Kiran Kumar said.