India’s Internet Economy To Double By 2020: BCG-TiE
With over 391 million users, India has already become the second highest country in terms of mobile internet users. This is expected to grow rapidly to approximately 650 Mn mobile internet users by 2020. At the same time, data consumption by 2020 could potentially increase 10-14 times. The Boston Consulting Group (BCG), along with The Indus Entrepreneurs (TIE), today released a report titled ‘The $250 Billion Digital Volcano: Dormant No More’ that describes this phenomenal digital adoption in the country.
The study predicts high speed mobile internet adoption to reach 550 Mn users by 2020, almost 85% of the total mobile internet users. While average data consumption is projected to reach 7-10 GB per user per month by 2020, India’s internet economy is expected to double from USD 125 Bn to USD 250 Bn, growing from the current 5-7.5% of the country’s GDP.
The report reveals that while so far mobile internet users have proliferated and Smartphone users have gone up by 4 times, high speed internet users have still been limited only to around 56%. Thus, average data consumption per user continues to be low, standing at less than 1 GB data per month vis-a-vis developing economies like Indonesia and Brazil at 2–3 GB/month and developed economies like Japan and US at 9–11 GB/month. However, the situation is about to change.
“It is essential to understand the three forces that are now synergizing to unlock internet consumption in India,” said Nimisha Jain, a BCG partner and report co-author. “Firstly, by 2020, 4G enabled devices are expected to grow 6 times to 550 Mn devices, constituting 70% devices in use. Secondly, reliable high speed data is becoming both ubiquitous as well as mass affordable (data rates have reduced to less than one-third in just 4–5 months). Lastly, digital content is proliferating as well as improving in quality, thus driving consumption.”
Increased high speed internet adoption, the report says, is expected to increase time spent online by 2020 to almost 3-4 times. Moreover, the amount of video consumed online is on the rise especially driven by online media and entertainment. As internet access ceases to be a constraint, consumers will become more quality conscious, resulting in an increase in the average video resolution. Driven by these changes in online consumption, average data consumption per user is set to increase by 10-14 times by 2020.
4G, high-speed data and digital content are forces that are synergizing to unlock internet consumption in India
Geetika Dayal, Executive Director, TiE Delhi-NCR added, “The report comes at a time, when the conversation has moved from ‘Internet of Things’ to ‘Internet of Everything’, and digitisation presents a great opportunity for multiple stakeholders. Innovation is what leads to sustainability, and sustainable growth in the current entrepreneurship ecosystem will enable India to chart its own success story.”
As India’s internet economy is expected to double to become USD 250 Bn by 2020, e-commerce and financial services are projected to lead this growth. For instance, share of digital payment transactions could more than double to go up to 30–40% by 2020. Digital economy will have a much broader influence beyond the direct economic impact. Digital adoption will deliver several citizen-centric social benefits like enhancing ease of doing business, improving access to services and products and transforming governance.
As the new digital paradigm emerges, adapting to change will become critical. For instance the impact on jobs is expected to be transformational. Increased automation will minimize manual and repetitive roles while roles in upcoming spaces become coveted, e.g. human-machine interaction. Existing roles will also undergo transformation as low-value adding tasks get automated.
The study researchers believe, new ways of working are expected to emerge with an increasingly flexible workforce optimizing for efficiency. At the same time, genesis of new technology-led business models will give impetus to entrepreneurial activity and create new opportunities.
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