India’s Tablet Biz Remains Flat, Detachables Shows Growth

by CXOtoday News Desk    May 25, 2016

Tablets India’s tablet market for Q1 2016 remains flat with a total of 0.86 million units (including slate and detachable form factors) getting shipped, even as the detachables saw triple digit yearly growth, according to the latest numbers from research firm International Data Corporation (IDC). 

IDC says shipments grew by a marginal 1.3 per cent over the same period last year thanks to declining consumer interest. Detachables saw triple digit year-over-year growth, although it was on a low base as uptake in this form factor began mainly from Q2 2016. Interestingly, Micromax leads in the detachables category accounting for more than one-third of total shipments in Q1 2016. 

“Windows based detachables continue to account over 70 per cent share. However, Apple’s recent foray into this segment has garnered them to clock decent numbers given the premium price of their products. Although, continued long-term success may prove challenging as it plays in higher entry price point and iOS is yet to prove its enterprise-readiness unlike Microsoft,” said Karthik J, Senior Market Analyst, IDC India. 

“Smartphone vendors constitute more than half of detachables. Their strong understanding of mobile ecosystem and the volume achieved from their smartphone product lines would allow them to aggressively compete in this new computing segment,” he added. 

In the list of top five vendors, Datawind is on top with 27.6 per cent share as shipments grew at a strong 33.5 per cent over previous quarter. 

According to IDC, Datawind’s television channel partners played a pivotal role in this quarter’s growth through their aggressive marketing. Samsung remains at number two with 15.2 per cent share in Q1 2016 with the entry level Galaxy Tab models being the volume runners for the company. But IDC says Samsung faces stiff competition in premium detachable segment from Apple and Microsoft in Q1 2016. 

Lenovo is number three in the list with a market share of 13.6 per cent, and its new product Phab saw some healthy shipments in consumer segment. Micromax slipped to fourth place as shipments dipped further in Q1 2016 by 27 per cent compared to the previous quarter, even though it saw growth in the detachables segment thanks to its LapTab devices. iBall occupies the fifth spot with vendor share of 8.7 per cent in Q1 2016. 

“Detachables are expected to ramp up swiftly with majority traction coming from affordable windows based devices. Also, with Apple launching iPad pro 9.7, iOS is likely to gain share in detachables category this year,” said Navkendar Singh, Senior Research Manager, IDC India.