IndusInd Bank Goes Social With 'Onthego'

by CXOtoday News Desk    Sep 30, 2015

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 IndusInd Bank, today announced the launch of ‘Onthego’ Social banking, which offers customers a host of banking services including transactions through social platforms like Twitter and Facebook. Apart from providing banking services like checking account balance, enquiry of mini-statement, locating nearest ATM/branch, users now can transfer money to their phone and social contacts using Facebook and Twitter. The user need not download any additional mobile app.

On Twitter platform, ”Onthego” Social Banking enables the user to carry out basic banking functionalities in a completely secure environment. Any IndusInd Bank savings account customer, who has a mobile number registered with the bank and who has a Twitter account, can access Twitter Banking. This way, the user can transfer money, check account balance, view mini-statement and find nearest ATM/ branch apart from other banking transactions.

The user can send money instantly to its recipient either on his/her twitter handle or if the receiver is not on Facebook or Twitter, then the user sends it to the receiver’s email ID or mobile number.  IndusInd Bank is the only bank which enables the user to transfer funds to twitter or on email, or sms via twitter.   The Twitter banking allows the user to  stay connected with his bank anytime, anywhere on the platform.

Ritesh Raj Saxena, Head – Savings, Digital & Payments Business, IndusInd Bank said, ”Innovation has been a key driver for us at IndusInd Bank. The initiative is a step further to offer round-the-clock and convenient access to banking services to its customers. The launch comes in line with our bank’s philosophy “Customer Responsiveness”, where IndusInd Bank aims to offer consumers confidence, ease and convenience which is a clear differentiator in the banking space. The Idea is to offer banking solutions seamlessly, wherever the user is, rather than expecting the user to come to any particular platform to get serviced. ‘Onthego’ Social Banking helps in achieving to deliver our intent to our customers.

With Digital and social mediums gaining importance, we have extended our digital banking to social platforms namely Facebook and Twitter. We are the first bank in India to launch banking on social platforms via the platform apps and the facebook messenger. Very soon, we envisage extending our services to other Social messengers.”

In case of Facebook banking, customers can bank through Facebook messenger or app by sending direct Messages to the Bank. Other services like balance enquiry, mini statement, locating nearest ATM and branch outlets are also available. Customers can send money via QuickPay to another Facebook user or to a recipient not on Facebook via E-mail or SMS.

To enable this service, the user need not download any additional mobile app or subscribe to any application on Facebook, but can simply log on to Facebook or its messenger available on smart phones.

The launch of “Onthego” Social Banking is seen as a strategic step by IndusInd Bank in bringing best-in-class customer convenience on social media, embedded in a seamless and a secure process, believe analysts. Other existing digital services of IndusInd Bank which have been integrated with Facebook Desktop version by way of Tabs are Video Branch Service and Quick Pay service.