Infosys To Acquire Product Design Firm Brilliant Basics

by CXOtoday News Desk    Aug 04, 2017


Infosys has announced a definitive agreement to acquire Brilliant Basics, a London-based product design and customer experience (CX) provider known for its design thinking-led approach and experience in executing global programs. With this, the company looks to boost up its expertise in the financial services, retail, and telecom sectors.

This acquisition is a move towards Infosys’ expansion plans towards a worldwide connected network of Digital Studios. These studios set up in Bengaluru, Pune, New York, London and Melbourne are focused on fulfilling the needs of our global clients for end-to-end Digital Transformation solutions required to meet customer demand for next-generation enhanced customer experiences.

“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” said Ravi Kumar S, President & Deputy COO, Infosys. “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”

Brilliant Basics Founder and CEO, Anand Verma said, “I am thrilled to be a key part of Infosys, a company I have admired for a long time. Being a key member of the Infosys family allows Brilliant Basics “bb” to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”

The addition of Brilliant Basics will enhance the company’s expertise in the financial services, retail and telco sectors across Europe and the Middle East. The acquisition is expected to close during the second quarter of fiscal 2018, subject to customary closing conditions.

With the ongoing US visa fiasco, which is impacting the Indian IT sector, Infosys is hiring more locals and investing heavily in Europe as it looks to tap into “greenfield” opportunities in its second largest market.

The management of Infosys has seen a spate of trouble in recent times. Earlier this year, the India’s second largest software firm flagged concerns over transparency and corporate governance by questioning the compensation package of CEO Vishal Sikka. Meanwhile, Sikka  completed three years as CEO of Infosys and is more determined than ever to touch the $20 billion sales figure by 2020.

Sikka was roped into Infosys in 2014 to help transform and elevate the company at a time of significant and rapid advancements in the field of technology. Infosys had hit the $10 billion milestone in January under Sikka’s guidance. 

Keeping his dual strategy in mind, Sikka has not only taken efficient measures to renew the traditional business with automation, but has also managed to come up with new businesses around digital technologies like cloud, artificial intelligence, and the Internet-of-thing

While Vishal Sikka has managed to keep the benchmark of innovation high, industry players say that it is important for Infosys to acquire deeper digital capabilities to stay afloat. Sikka and team should focus on strengthening its M&A activities that can provide Infosys with the needed technological support to help Sikka achieve his mission of developing new businesses using new software.From that perspective, the recent acquisition of Brilliant Basics will help the company drive digital growth and transformation in the market.