Integra Building Women Leaders
Integra Software Services, a Puducherry-based content process outsourcing firm has 60% women i.e. outnumbering men in its workforce and now wants to build global leaders among its women staff.
Besides its two acquired firms in the USA, Integra has a workforce of 1,150 employees across its centres in Puducherry and Chennai.
Talking to CXOtoday, Anu Sriram, co-founder and joint managing director of Integra Software Services said, "We started as a DTP publishing company 15 years ago and have come a long way to become a full fledged BPO company in the publishing space. As the business grew we have gone in for gender diversity and inclusivity for women. "
Sriram said with the lack of skilled employment for women in Puducherry, we started hiring women in large numbers. In fact, women who pass out from local colleges are absorbed by us and provided with training both in-house and at local training centres. But due to family constraints not many women employees remain with us. "This has been the reason why we are unable to build global leaders among the women workforce and all senior workforce in our organization are men."
In and around Puducherry, families especially women in particular are very conservative and so it is a challenging task to get them to work for a BPO that has night shifts. But despite these constraints, Integra has over 600 women working for the firm. "It is only now that some of local women are staying back after we took new initiatives like setting up a day care centre for our employees. The families are also persuaded about women working in night shifts by providing pickup and drop facility," said Sriram.
Even though Integra has 60% workforce who are women, still the senior managers are all men but we are building our women workforce to become future global leaders, she said.
Integra is one of the leading pre-publishing services companies, in the world, providing end-to-end content management and content transformation services including high quality digital typesetting, e-publishing (SGML, XML), data conversion and related services for books and journals, for various publishers, presses and corporates, around the world.
Integra is likely to add about 500 more employees to its 1,150 strong employee base in 2010. The company runs a captive training school to train all the freshers it hires.
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