Intel India Prepares Workforce For Digital Innovation

by CXOtoday News Desk    Mar 25, 2014

Intel India

Intel is betting big on the Indian market, focusing on emerging technologies such as Internet of Things (IoT) and mobile-led innovation through tablets, as it drifts away from traditional PCs. The company is equipping its workforce to power new technologies such as IoT, mobility and big data, although it said there will not be new recruitment in these areas.

Shifting manpower to tech-led innovation

“Our headcount projection for this year in India is flat. We will not grow our manpower. Instead, we are shifting our manpower internally to areas of growth,” Intel India President Kumud Srinivasan told PTI.

Earlier this year, Intel announced it would trim 5,000 jobs globally in 2014, will not hire manpower in India, in an effort to boost its earnings, amid waning demand for its personal computer chips. The biggest gap lies due to lack of infrastructure and utilization of that infrastructure, she added.

Intel India currently has a total workforce of around 6,000 people, of which about 70% per cent are engaged in research and development work. According to Srinivasan: “All emerging markets are seeing growth for Intel and India is growing a lot. As per our marketing strategy, we are now going to Tier II and Tier III cities. It helps us understand the market and the needs in a better way.”

The workforce reduction will be achieved through attrition, buyouts and early retirement offers instead of directly laying off workers, the company said in a statement.

New tech innovation

The company is looking to bring a greater transformation in the market with the introduction of new and exciting technology solutions in 2014 and beyond. Srinivasan added that the company is looking to shift the resources to the new areas of growth such as tablet, which experienced rapid increase in last year. IoT is another area that we are increasing our focus. “The PC penetration in India is just 10% and the same for broadband is 5%, so there is a potential for IoT segment.”

The company believes that IoT can be used to develop new services, enhance productivity and real-time decision making, solve critical problems, and develop new consumer experiences.

Read: Intel Gears Up For More Tech Innovation

“Year 2013 saw Intel launching a range of exciting and innovative products and delivering next generation processors that became the backbone for a new era of thinner, faster and more portable devices such as like 2-in-1s, tablets, phablets and Chromebooks ,” stated Sandeep Aurora, director, Market Development, Intel South Asia at a recent technology event.

The company also worked closely with the industry and government to help connect people in India through technology and provide cost-effective solutions to address key issues such as education and training, he said.

The company also plans to invest over $120 million to consolidate its existing R&D infrastructure in Bangalore.