Intel Makes its Organizational Changes Official

by CXOtoday Staff    Sep 15, 2009


In its official announcement, has stated that its intends to align the business around its core competencies of Intel Architecture and manufacturing. The alignment places responsibility on Sean Maloney, David (Dadi) Perlmutter and Andy Bryant. Tom Kilroy will now handle Intel’s Sales and Marketing Group (SMG) with Maloney’s new role.

It is confirmed that Pat Gelsinger, Intel’s CTO, has decided to leave Intel to ‘pursue other opportunities.’ What also comes as surprise is the announcement of Bruce Sewell’s departure. Bruce Sewell is Intel’s general counsel. Sewell has been associated with Intel for fourteen years and has been the man behind the company’s team of attorneys and paralegals, providing them with legal services through all of the antitrust allegations Intel is involved in. As of now, the deputy general counsel (Suzan Miller) will take over the role of interim general counsel.

The alignment involves, consolidating all of its major product divisions into the newly formed Intel Architecture Group (IAG). This will co-managed by executive vice presidents — Sean Maloney and Dadi Perlmutter. Maloney will be responsible for business and operations and Perlmutter will lead product development and architecture. All of Intel’s components businesses based on the Intel architecture, the development and marketing teams needed to bring these products to market will report to them.

Intel’s global manufacturing organization, the Technology and Manufacturing Group (TMG), will now report to Andy Bryant. Andy Bryant is Intel’s chief administrative officer and also an executive vice president. Bryant already works with TMG and has been with Intel for over twenty years.

Six Business Groups Under IAG
In addition to micro-architecture planning, microprocessor and chipset development, SOC (system on a chip solutions) and wireless teams there will be six business groups operating under the new IAG. They are the,

  • PC Client Group (Intel’s existing mobile and desktop product operations),
  • Data Center Group (focused on servers, cloud computing, networking and high-performance computing),
  • Visual Computing Group (focused on advanced visualization products),
  • Ultra Mobility Group (focus on extending the Intel architecture into mobile handheld devices),
  • Embedded and Communications Group,
  • Digital Home Group (drive Intel chips into a variety of entertainment systems and consumer electronic applications).

In all of this, Paul Otellini, Intel’s chief executive, intends to devote more time to corporate strategy and driving the company’s growth initiatives.