Is Your Content Ready for the CFO
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the recession. These new responsibilities mean CFOs are much more involved in the buying decision process, which is critically important for content marketers to understand and address in order to keep winning business.
Over the past 18 months, CFOs added significant responsibilities in the areas of information technology (43%), human resources (39%), production (38%), customer service (37%) and even marketing / sales (33%).
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