IT executives very optimistic about BYOD: study

by CXOtoday News Desk    Jan 23, 2013

Bring Your Own Device is gaining ground at most enterprises as they want to allow their employees more flexibility at the workplace. But it’s adoption has not been complete. In a survey conducted by Dell Quest Software to gauge the level of organizational maturity with existing Bring Your Own Device (BYOD) strategies, along with realized and anticipated benefits and problems, it was found that approximately 70% of companies believe BYOD can improve their work processes and help them work better in the future. And an estimated 59% believe they would be at a competitive disadvantage without BYOD.
The survey was conducted on 1,500 IT decision-makers across the United States, United Kingdom, France, Germany, Spain, Italy, Australia, Singapore, India, and the Beijing region. At most of these organizations, optimism is high about the potential corporate gains of BYOD, saying they would be at a competitive disadvantage without it.

The report also mentioned that an estimated three quarters of those polled stated that BYOD can only deliver massive benefits if the specific needs and rights of each user are understood; while only an estimated 17% of organizations encourage BYOD and who actively manage any device employees wish to use — showing they really understand the need to empower employees.

The respondents identified four personal gains for their employees, including more flexible working hours, along with the ability to foster creativity, speed innovation, and facilitate teamwork/collaboration with the adoption of BYOD.

“We’re seeing dramatic changes in the way users interact with technology on their personal devices and the critical role BYOD plays in transforming business and IT culture. This global survey confirms what we have long suspected — companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage. Those slow to support BYOD or constrained by a device-centric approach may deal with greater challenges, including the risk of being left behind from a competitive standpoint,” said Roger Bjork, director, Enterprise Mobility Solutions, Dell Software Group.

Embracing BYOD can lead to greater gains, fewer setbacks
According to the survey results, companies with mature BYOD programs are most likely to achieve the most benefits; Beijing was the most optimistic in reporting potential gains. Organizations that consider applications part of a robust BYOD strategy are more likely to link and manage devices per user, clearly define roles for their user community in one central database, track and support each user’s level of mobility, and deliver applications to users based on their role within the company.

A user-centric strategy can have a significant and positive impact reaping rewards for companies in data management and security, as well as employee productivity and customer satisfaction. Approximately 74% experienced improved employee productivity while an estimated 70% saw faster customer response times.

Over half of respondents state that BYOD has completely changed their IT culture (approximately 56%) and or business culture (approximately54%) in their organization.

How Worldwide BYOD Stacks up
The U.S., Beijing region and Australia represent the top three countries that encourage BYOD by actively managing and supporting any device that users want to bring into the corporate environment; France, Germany and the U.K. are the bottom three in providing this level of support.

The two technology areas most commonly implemented first for BYOD are desktop virtualization and mobile device management (MDM). France, Germany, Spain, Italy, and Australia implemented desktop virtualization first, while Singapore, India, Beijing, the U.K., and U.S. started with MDM.

In India and Beijing, all the organizations polled plan to, or already offer some support for personal devices. Only an estimated19% in Germany said users would be required to purchase a support program for all personal devices — the only country lower than this is UK. However, around three in ten organizations in Germany state that their employees will not be required to adhere to any regulations when it comes to devices in their BYOD policy.

Beijing, India and France were the top three countries to report that any BYOD support policies would require employees to ready their own devices for corporate use.