Janata Dal-S to Use SMSs to Reach Voters
Reports in Indian agencies indicate that the Janata Dal-S is joining parties like BJP and Congress in a bid to become more tech savvy
With an estimated 80% of Bangaloreans having access to Internet services and 95% of the population owning mobile phones, using these mediums for election campaigns makes sense and the Janata Dal-(Secular) is set to leverage them.
JD-S said it will target voters through SMS and e-mails from April. The party is also planning to launch an official website shortly.
JD was formed in Bangalore by the merger of the Janata Party with smaller opposition parties in 1988. In May 1996, H.D. Deve Gowda, now leader of JD-S, became Prime Minister of India as part of a coalition (called United Front) government.
BJP and Congress (I) have already launched their aggressive e-campaign across the state.
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