Japanese Retailer Muji Deploys Infosys' Cloud Solutions
Customer experiences are becoming more important than ever in retail, prompting retailers to deploy new and emerging technologies. Recently, Japanese retailer Muji has selected India’s second largest IT outsourcing company Infosys to help them deliver to its customers a superior shopping experience through real-time insights into their buying behavior patterns. cloud-based platform from Infosys to strengthen customer loyalty and boost revenues With nearly 600 retail stores and strong online presence, Muji deployed its cloud based platform - InteractEdge from Infosys to generate higher sales through personalized product recommendations for over two million registered customers, Infosys said in a statement, adding that better understanding of customer preferences will also help the retailer cross-sell and up-sell products and build new revenue streams.
The company said InteractEdge helps brands and enterprises enhance their customer experience across all digital touch points. The platform offers capabilities across content creation and management, democratisation of access to content, personalised recommendation of content, and finally, transaction capabilities from anywhere and by anyone.
Based on Big Data analytics and advanced machine-learning algorithms, the cloud based solution facilitates real-time and context specific recommendations. The platform processes information from a multitude of catalogues featuring 150,000 products. It processes over two terabytes of transaction and click stream data across customer interactions to deliver these recommendations. Customers receive these suggestions through multiple channels including Muji.net and Muji Passport mobile app and emails.
“With the introduction of Muji Passport, we are now able to collect customer’s purchase trends and activity data including offline store data. In today’s omni-channel age, we were looking for a tool which would centrally manage data from both, Internet and physical stores and become a part of our marketing automation strategy that aims to serve our customers better,” said Takashi Okutani, General Manager, WEB Business Division, at Muji.
The scalable services-based platform easily integrates with existing internal and external systems at Muji, said the company. Okutani added that the company decided to use the personalized recommendation tool proposed by Infosys with its excellent algorithm and accuracy. “This implementation has enabled us to provide automatic recommendation of products via Muji Passport to customers who don’t have access to the online store, based on their purchase history in physical stores and across the omni-channel environment,” he said.
Experts in the industry believe Muji is shaping the future of retail in dynamically transforming markets like Japan. They are using advanced analytics to better understand what their customers need and deliver it quickly. According to them, by integrating its e-commerce roadmap with InteractEdge, Muji can capture greater market share and make shopping a pleasure for its customers.
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