Jet Airways, Hutch offer M-Tickets
The truism within the world of mobile telephony that talking on mobile phones is merely one of the routine functionalities acquired a new meaning recently with Jet Airways and Hutch together launching mobile ticketing.
Using a mobile transaction technology pioneered by telecom guru Sam Pitroda and his Chicago-based company C-SAM, executives of Jet and Hutch announced the ‘M-ticketing with JetWallet’ solution that allows users to book, pay and generate e-tickets on their phones.
JetWallet is a piece of software that can be downloaded directly on to mobile phones and then can be used to book Jet tickets.
Initially the Jet offering will be available exclusively to Hutch subscribers with Java-enabled phones with GPRS capability and those who are Jet Privilege members.
The e-tickets will be emailed to customers who can then print them and use as regular tickets. E-tickets are automatically stored on mobile phones allowing for future access. The solution, according to an official release, allows customers to view past tickets, change, cancel or get refund on tickets booked through JetWallet.
As India with its 200 million mobile phones looks for applications well beyond just voice, the coming together of Jet, Hutch and C-SAM is a significant step in that direction.
According to industry projections, the country is expected to cross the 500 million mark by 2010, practically saturating the addressable market base. There is already a trend where mobile phones as mere purveyors of voice communication no longer satisfy customers.
Saroj K Datta, Executive Director of Jet Airways, said the introduction of m-ticketing was in keeping with the airline’s quest to enhance their customer’s user experience. He said with this technology Jet customers can book and receive tickets anywhere, anytime.
Pitroda was quoted as saying in the release that from planning a trip to receiving rewards the technology enables users to carry a wide range of applications directly from their phones.
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