KFC's New Meal Box Will Charge Your Smartphone

by CXOtoday News Desk    Jun 22, 2016


The quick service restaurant market is a competitive one with restaurants battling it out to meet customer expectations with new and innovative techniques. Recently, fast food restaurant chain KFC has introduced a meal box that comes with a tech twist. 

The food retailer has partnered with Blink Digital to help customers charge your phone into a service by launching ‘Watt A Box’ . It’s the ‘first’ ever Meal Box which comes with a built-in power bank to charge your smartphone while you enjoy your meal. The idea was built to deliver more personalized customer experiences.

From the customer perspective, finding a charger when your smartphone battery is low can be really challenging, whether you are in the middle of a meeting or a meal. 

KFC has created this innovative solution as part of its marketing campaign to engage with consumers and seeing the increased demand to access mobile chargers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and even take it home.

The Watt A Box is not for sale -customers can win it by participating in a competition on KFC’s Facebook page, which asks participants to tag a friend and tell them why this friend of theirs absolutely needs the Watt A Box.

Read more: Online Retailers Driving Smartphone Sales In India 

“We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot. 

“In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful - whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital. 

The latest move by KFC indicates how smartphones are becoming as essential as food to customers. According to an IDC report, India’s smartphone shipments in 2015 grew 28.8 percent to 103.6 million units, positioning the country as one of the fastest growing smartphone market in Asia Pacific. The smartphone market has gone through its most dramatic growth period, and there are now signs that it is maturing in the country.