Las Vegas IT Roulette Postponed

by CXOtoday Staff    Jun 24, 2004

Reaffirming the fact that the technology event industry is still a high priced gamble, the global leader in IT trade fairs - COMDEX 2004, (which was scheduled to open in November 14, 2004, in the gambling capital of the world - Las Vegas), has been postponed.

COMDEX has justified the reason for the delay, releasing a statement on their website, explaining that the event has been only postponed in order to reshape it with the cooperation of IT industry leaders, according to it’s organizers, MediaLive International, Inc.

The company has established a COMDEX Advisory Board representing the IT industry’s foremost companies to determine how COMDEX can best meet the future needs of the industry. COMDEX 2003, a popular IT event, has attracted more than 40,000 qualified technology buyers, 550 exhibiting companies and more than 900 journalists.

Robert W. Priest-Heck, President and CEO of MediaLive, said, “In the year since we assumed the responsibility of managing the technology industry’s largest annual event, we have sought to reposition COMDEX and rebuild the market’s trust.”

Eric Faurot, VP and GM for COMDEX, said, “We firmly believe the $915 billion information technology industry needs an event where the leading technology companies can speak to their global customers on neutral ground, buyers can compare all their options at one time, and thought leaders can discuss and debate the industry’s future.”

MediaLive has received commitments to join its COMDEX Advisory Board from John Volkmann, VP-strategic communications, AMD, George Paolini, VP, general manager of developer tools, Borland Software, Mark Fredrickson, VP corporate communications, EMC, Timothy J. Curran, CEO, Global Technology Distribution Council; Jeff Singsaas, director of events, Microsoft Corp., Robert Shimp VP technology marketing, Oracle Corp., and Peter Weedfald, senior VP, strategic marketing and new media, Samsung Electronics. Executives from Cisco, Dell and Intel have also agreed to join the Advisory Board and invitations have been extended to other industry leading companies.

MediaLive International is a media and marketing company that drives the advancement of technology in business through exhibitions like COMDEX and NetWorldSM+Interop and a few educational programs such as Next Generation Networks.

Tags: COMDEX, events