Leaked Apple Memo Reveals What's on Tim Cook's Mind

by CXOtoday News Desk    Dec 23, 2013

tim cook

Apple CEO Tim Cook sent a year-end memo to all Apple employees where he revealed the company is working on some big projects for 2014. The memo according to the company was meant to be confidential and got leaked and 9to5Mac was the first to get its hands on it.

Most of the note is a recap of what happened in 2013. However, Cook does mentions some of the new projects that could launch next year, some of them were rumored to have come up this year itself.

iWatch to become a reality: The first product Apple emphasized is the iWatch, a wearable wrist-computer. It was first revealed that Apple was working on the device earlier in 2013 and the company has since made a bunch of key hires that hint its thinking about wearable technology. The most notable hire was the Paul Deneve, the former CEO of fashion company Yves Saint Laurent. Deneve is now working on “special projects” and reports directly to Cook. Many speculate one of those special projects is the iWatch.

A new iPhone to get launched: by this one can understand that a brand-new design is in store for the next iPhone. There’s also a good chance it’ll have a larger screen, possibly 4.7-inches. The iPhone is expected to garner much of the company’s revenue for the coming year

Much-awaited television set: Next is Apple’s rumored television set which was something the company was trying to release time and again!  But the new gadgets never saw the light of the day. However, that’s in Tim Cook’s agenda for 2014

iPad Pro to be unveiled: Finally, what the company intends to bring next year is iPad Pro, which is supposedly a large iPad with about a 13-inch screen. There’s also a chance that the iPad Pro will be a hybrid device, that is part laptop and part tablet, sort of like Microsoft’s Surface. Rumors on the device are sketchy at best, but there is some evidence that a new kind of iPad is coming, said the mail.

Cook ended on a positive note.“We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you….” he stated.