LeEco To Set Up Manufacturing Hub In India
Chinese smartphone manufacturing company LeEco is reportedly launching a manufacturing unit in India to commence production of smartphones in the country. The news came in the midst of Apple’s interests and efforts to set up its India manufacturing hub.
LeEco is known for its affordable superphones in India. Atul Jain, COO of Smart Electronics business LeEco said the company will launch its manufacturing hub in India by Q3 of 2016 at a recent LeEco event in Mumbai. “We are working at breathless speed to bring high quality Internet technology in India and will do Make in India in Q3; within one or two week you will hear about the formal announcement from our side,”said Jain.
“We have already applied for the single-brand retail license with the Foreign Investment Promotion Board (FIPB). The ministry for communications and information technology has given us options like Andhra Pradesh, Telangana, Raipur’s electronic cluster, Bhopal and Bhilwara (Rajasthan) to set up our manufacturing base. We will evaluate all the options before finalizing our manufacturing location,” said Liu Hong, vice chairman and co-founder, LeEco, earlier in a Bgr report.
Jain discloses that LeEco is planning to initiate the manufacturing with LeEco super phone Le1s and will slowly build up with other products accordingly.
The plots are already decided for manufacturing unit and according to Jain, LeEco will soon announce about the commencement of the production within this month.
LeEco sees great potential in India in terms of technology and is also looking forward to setting up retail and offline stores in the country.
“Once we manufacture LeEco smartphones in India, it will have the Made in India tag instead of Made in China” Jain added
LeEco, which entered the Indian smartphone market earlier this year, has recently launched their Super 3 series Ecosystem TV in India which will be available to users through Flipkart and LeEco’s own e-commerce platform LeMall. The company is betting on its “comprehensive ecosystem” that includes content like TV dramas, shows, among others and not just devices, in order to create a success story in India.
Earlier in June, the company also unveiled the first of its kind customer engagement, “CEO Program”. As part of the program, LeEco will be looking for 200 CEOs – Chief Experience Officers who will be the lucky few to become the early adopters of LeEco’s second generation Superphone – Le 2. It is an unprecedented campaign both in terms of scale and nature undertaken in India so far.
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