LeEco Unveils Recruitment Program For 200 CEOs
LeEco unveiled the first of its kind customer engagement, “CEO Program”. As part of the program, LeEco will be looking for 200 CEOs – Chief Experience Officers who will be the lucky few to become the early adopters of LeEco’s second generation Superphone – Le 2. This was announced during the launch of second generation Superphones, Le 2 and Le Max2 and marketplace e-commerce website, LeMall.
It is an unprecedented campaign both in terms of scale and nature undertaken in India so far.
The application for the CEO program will open at 12pm, June 15, 2016 and will close at 10am, June 20, 2016. All applicants will be required to visit LeMall.com at 12pm, June 20, 2016 and secure their position as a LeEco CEO.
These 200 Chief Experience Officers will get the phone free of charge, together with a privilege card which will offer numerous benefits to users. In addition, the Superphone will come with industry’s first Type C CDLA interface replacing the age-old 3.5mm headphone port.
The registration window will be opened on LeMall.com (LeEco’s marketplace e-commerce website), and users can also be seamlessly redirected to LeMall.comthrough LeEco’s official Facebook and LeMe Community. Early adopters will need to scramble to get one “CEO” position.
The company has also announced the first flash sale of its newly launched Le Max 2 on June 28, 2016, and Le 2 in early July, while the registration of both models has kicked off on June 15 on both Flipkart and LeMall.com.
LeEco has its unique way to interact with its customer base and Superfans. It follows the ‘Customer always comes first’ model that is based on Consumer Planning to Consumer Model (CP2C) philosophy. The 200 Chief Experience Officers (as the company calls them) will be the lucky ones to get their hands on the company’s recently launched Superphone, Le 2.
LeEco also gives the “CEOs” not only a chance to access its new OTAs, but also make them an important part of its Pre-OTA Beta testing group. They get early access to its news features, optimisations and eUI upgrades and the company will use their feedback for the improvement of products and services.
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