Leverage Google Analytics Better

by CXOtoday Staff    Oct 16, 2008

Google Analytics is an effective analytics tool that can enable businesses to make informed decisions about their online marketing. Communicate 2 advocates its use for marketers to understand how visitors use their websites, how they are performing and how well their marketing and advertising efforts are generating results. Communicate 2 will train its team of over 160 professionals on the analytics tool making them the largest pool of analytics proficient search professionals in India.

“All advertising mediums shall become dynamically priced as well as contextual — the backbone of both these characteristics is going to be measurement and analytics. We have worked for the last six months to build an Analytics Division in Communicate 2 and GAAC is vindication that we are successful in building this division. I think being GAAC certified gives a competitive edge to our search clients - as our entire 160-people team would eventually be trained to use analytics to improve the performance of our paid-search campaigns,” said Vivek Bhargava, founder and managing director, Communicate 2.

According to FICCI, Internet advertising spend is growing at a CAGR of 39% and will cross Rs. 2,000 crore by 2009. It is gradually taking over all other forms of advertising wherein there has been a shift from traditional media to search engine marketing. As the demand is increasing for this channel, it needs to provide better quantifiable results. In such a case it is extremely essential that systems are in place to achieve a higher level of efficiency and effectiveness. Google Analytics would enable Communicate 2 achieve an advanced level of proficiency and excellence.

Google Analytics has all the features of a high-end analytics offering. It provides integrated AdWords support, is easy to use, safe, and can track all enterprise online ad campaigns irrespective of the search engine or referral source. “Establishing the analytics practice to ably support the online advertising efforts for our clients has been a thrust area at Communicate 2. The GAAC certification confirms what our clients have already experienced — credible and data driven solutions in performance marketing. We at Communicate 2 are proud to be the first to be given this certification in India,” said Reema Thakur, manager - Web Analytics.

Communicate 2 leads the contextual advertising space in India. It has clients like ICICI Bank, HDFC Bank, Standard Chartered Bank, Axis Bank, Apnaloan.com, LIC Housing Finance, Reliance Money, Bajaj Allianz, ICICI Lombard General Insurance and Kingfisher Airlines among others.