LIC to Sell Policies Online

by CXOtoday Staff    Jan 13, 2009

Life Insurance Corporation of India (LIC) for the first time has tied up with India-based online non-life and life insurance aggregator, Policybazaar.com, to sell its policy "Jeevan Astha" on the Internet.

Consumers can get detailed information on the policy, "Jeevan Astha" and buy it online from the portal. To make a purchase, customers have to fill in an on-line application form and then finalise and close the deal which he thinks is best suited for his needs.

"We have partnered with Policybazaar.com as they are online Insurance specialist, which a lot of customers use to compare and choose the best insurance products. We believe that the Jeevan Astha Policy is a fantastic product which can also be sold online," said Tanuja Kumar, regional manager, LIC.

 

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