LinkedIn makes its mobile app more appealing to users

by CXOtoday News Desk    Apr 19, 2013

LinkedIn

Online professional networking service LinkedIn has spruced up its new mobile phone application which the company believes will makes it easier for smartphone users to get relevant and timely professional insights.

According to a press release issued by the company, most professionals check LinkedIn on mobile devices for career tips, job leads and interesting information about companies and industries. LinkedIn features plenty of that content, but until recently, it was a challenge to find such information on its mobile app. By making all that easier, LinkedIn is hoping its users will come back more often, giving the company more opportunities to sell advertising.

LinkedIn, which currently has nearly 200 million users worldwide said that this will be the company’s first major change in 20 months. According to the company, the new design tries to figure out the features and topics that are most appealing to a user and ensure that those services are easily available.

The new application will also display photos and other graphics more prominently. The new app is being released for devices running Google Inc.’s Android software, as well as for Apple Inc.’s iPhone and iPod Touch.

As per the company report, nearly 27 per cent of its users check into the service on a smartphone or tablet PC at least once a week, up from 8 per cent two years ago and about 15 per cent of LinkedIn’s new accounts are being opened on a mobile app.