LinkedIn Sees 50% Growth In India
Professional networking site, LinkedIn said it has crossed 30 million-user mark in India, its largest market outside the US. The 30-million members on LinkedIn represent a diverse cross-section of skills (from management and HR to testing and training) and industries (from tech to education, media and automotive).
Globally, LinkedIn has over 364 million members. “This marks a 50 percent growth over the past two years. LinkedIn had 3.4 million members when it started operations in the country in 2009. India continues to be the largest market for LinkedIn after the Unites States in terms of member base,” LinkedIn Country Manager India Nishant Rao told PTI.
In August last year, the company officials informed that the company will thrive on its hiring business and market expansion for growth and revenue. “The company’s current roster of a little over 28,000 corporate solutions clients implies a minority penetration rate for Talent Solutions on a global base of about 745,000 addressable businesses that have more than 100 employees,” Credit Suisse analysts wrote in a client note that appeared in Reuters.
“We have reached a critical mass in India, a country that remains a strategic market for us. We also see a significant opportunity to collaborate with key players in India in areas like skills development, so that our members can create an even more significant impact on the economy,” Rao said.
LinkedIn has introduced features like University Pages and Apply for job on LinkedIn Mobile to help professionals. It also opened up its long-form content publishing platform for members in India and several India-based leaders have joined the platform as ‘Influencers’.
These include names like Prime Minister Narendra Modi, Biocon Chairman and MD Kiran Mazumdar-Shaw, Piramal Enterprises Vice Chairman Swati Piramal, UTV Group founder Ronnie Screwvala and former Chairman of Unique Identification Authority of India Nandan Nilkeni.
“We have also strengthened our editorial presence in India, increasing our focus on making LinkedIn the definitive platform for professionals in India to gain knowledge and insights that matter to them,” he said.
Thriving on mobile
LinkedIn in a recent report also mentioned a chunk of its mobile traffic comes from the emerging countries in Asia Pacific. India already a profitable market for LinkedIn and is seeing a clear trend on mobile registrations followed by Hiring.
The company has a plethora of plans as it is investing more money into mobile applications, hiring employees and developing services designed to attract more users and more frequent visits to the company’s website to help sell more advertising. Most of LinkedIn’s revenue still comes from fees that employers and recruiters pay to gain greater access to the profiles posted on the networking service.
Meanwhile LinkedIn, ramped up its investments in projects aimed at attracting more users on the lookout for better jobs and career advice. Social media expert Wayne Breitbarth said in an interview with Forbes that the power of LinkedIn as a business tool and as a jobs and recruiting resource is continuing to grow, in addition to its strength as a social media platform.
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