Improves 30% Efficiency With Dell Servers

by CXOtoday News Desk    Jun 04, 2014

makemytrip, an online travel company, has partnered with technology major Dell to deliver improved performance and high availability for its e-commerce site. The Dell solution, comprising of Dell PowerEdge 12th generation servers and Dell PowerVault storage, provides a virtualized infrastructure helps improve operational efficiency for while reducing management time by 50%. 

According to MakeMyTrip, in a highly competitive travel industry, having the flexibility to innovate is critical in meeting growing demands of consumers moving online to research and purchase travel products. With fluctuations in travel prices from suppliers impacting revenue, the travel company needed to maximize its margins by running efficient infrastructure. 

MakeMyTrip wanted to consolidate its data center on high-performance servers to outpace market growth within the expanding online travel sector in India. They needed servers that deliver higher performance and could take more load without increasing density or energy consumption. Dell’s solution helped the company consolidate its data center infrastructure running the its private cloud. MakeMyTrip used Dell PowerVault direct attached storage to provide additional storage capacity for its database and server needs. PowerVault Storage is also used as network storage when data needs to be shared across the LAN environment.

MakeMyTrip experienced significant energy efficiencies and space savings through maximizing its compute power on Dell PowerEdge R910 and R610 servers, which contributes to the bottom line. The volume of traffic that the site can now support has increased, enabling the company to proactively pursue new customers. To ensure the e-commerce site remains highly available and provides a consistently reliable user experience, MakeMyTrip also selected Dell ProSupport with Mission Critical 4-Hour Onsite Response.

“When customers are searching for a particular travel package, they want highly targeted, quick results or they will simply go elsewhere. With high-performance hardware from Dell, our infrastructure is delivering 30 percent better performance to our site when compared with the existing hardware, which means we can serve our customers faster,” explained Sanjay Kharb, Vice President of IT,

“Within the highly competitive travel industry, having the flexibility to innovate, ability to provide fast, easy and reliable payment options, and respond to specific search inquiries can go a long way in improving consumer conversion rates.  Oor solutions have provided MakeMyTrip end-to-end implementation services that will help manage their additional storage requirements and make it easier to respond to the growing IT demands and complexities of their business,” Ajay Kaul, Head – North Geo and Channel Head, Dell India said in a statement.