Manthan Systems to provide TANG with customer analytics

by CXOtoday News Desk    May 09, 2013

Customer analytics

Manthan Systems announced that TANGS, the lifestyle retailer, went live with its customer analytics product. TANGS, retails out of Singapore and Malaysia.

Manthan’s Customer Analytics solution will analyse TANGS’ customer and transactional data from a range of sources to provide its marketing team with a 360-degree understanding of its customers, their purchase behaviour and media preferences. Deployed as a cloud-based service, the product empowers TANGS marketers to draw upon sophisticated analytics on-demand through web and app on their laptop and tablet devices.

The solution has been launched as part of the Business Analytics Shared Services program of Singapore’s Infocomm Development Authority (IDA) that is committed to drive the growth of the country’s retailers through cutting edge analytical solutions.