MapmyIndia Brings NaviMaps For iOS Users Too!

by CXOtoday News Desk    Jul 28, 2014

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MapmyIndia has released the advanced navigation app - NaviMaps for the iOS platform. The Android version was launched two months earlier. In light of the current development, Apple users in India can enjoy this best-in-class app which features, for the first time in India, house-level navigation, regional language voice guidance in 10 languages and international navigation in Sri Lanka, Bangladesh and Nepal.

The app offers automatic traffic based re-routing and real-time journey updates on Facebook along with a superfast and responsive experience. Another distinguishing feature of are 3D & 2D landmarks bundled with panoramic view, says a company statement.

MapmyIndia NaviMaps is a ‘Freemium’ app where the user has to pay a small fee to enjoy full Pro-guidance features; this is more than compensated by the significant savings made by not having to pay any data charges, as the app is offline. This however is not the case with many other free navigation apps on offer where the user ends up paying heavy internet charges. In case the user does not activate the Pro-guidance features after the 3 day free trial, he can do so at any time in the future through in-app purchase.

“We launched NaviMaps about two months back on the Google Play store. The response has been overwhelming. The reviews and emails received are a testimony to the great user experience NaviMaps provide. We now extend this offering to all Apple users in India who can now enjoy India’s best maps loaded with advanced features and offline functionality on NaviMaps,” says Rakesh Verma, MD, MapmyIndia.

A steady rise in the adoption of smartphones and tablets in India is resulting into a huge market for mobile app in the country, which has around 3 lakh app developers and is seeing about 100 million app downloads every month. While at present the app economy in the country is worth Rs. 900 Crore, a recent report by Indian Council for Research on International Economic Relations (ICRIER) states that the market is likely to grow over four times to Rs. 3,800 Crore by 2016, with paid apps contributing Rs. 2,065 Crore – which is a big number.

“What can favor this app revolution in India is the existence of developers, a billion connections and a competitive mobile market combined with a serious attempt to address regulatory constraints,” ICRIER Director and Chief Executive Rajat Kathuria states.