Yahoo Fails, But Marissa Mayer Is Clearly 'The Boss'
While Yahoo will be rechristened Altaba [as per the latest SEC filing] and Yahoo may not be the same ever, and whether Mayer remains in Yahoo or joins some other company, she will clearly remain the Boss. In fact it would be a blessing in disguise if she quits the struggling Yahoo that faced withering competition in digital advertising from larger rivals Google and Facebook. It was just not meant to be, as many would agree that Mayer took charge to run a sinking ship in the deep ocean. All she could achieve was grow mobile revenues to a billion dollars per year, in addition to expanding Yahoo News.
Nonetheless, Yahoo’s failure to recreate the magic was never a limitation for Mayer to become one of the top grossing CEOs of 2016 in terms of her asset. Despite a $6 million pay cut, Mayer still managed to rank among the highest paid tech CEOs in the U.S. She received a pay package valued at $36 million in 2015, down 15% from $42 million a year earlier. The bulk of her package is tied to stock and option awards.
There are strong possibilities of Mayer moving over to another high profile company as its chief. Some believe her next destination could be Twitter, where Jack Dorsey, the current CEO and the cofounder, doesn’t seem clued up to make Twitter profitable, and that is one of Mayer’s strengths.
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While Mayer is not an innovator like Elon Musk, Steve Jobs or Mark Zuckerberg, she is the kind of leader who will get things done in order and make sure things are in her command - and that’s what Twitter needs at the moment, believe experts.
Twitter may be just an assumption. We may not know what’s awaiting Mayer. However, given her caliber and enthusiasm, one thing is obvious, Mayer is not going to sink into oblivion just yet. She’s only 41, and her tenure as the CEO at Yahoo is perhaps only a precursor to what will come next. We can recall what Mayer said in a 2008 interview: “I helped build Google, but I don’t like to rest on [my] laurels. I think the most interesting thing is what happens next.”
So hopefully, this would be an interesting space to watch out.
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