Member Or Not, Facebook Now Tracks All Your Moves

by CXOtoday News Desk    May 30, 2016

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Facebook customers’ ads would now be visible on third-party apps and websites to everyone who has ever visited its website, and not just to users logged into its social networking service. 

The Wall Street Journal reported last week that the move will help ‘power all advertising across the internet.’ Earlier, Facebook, like other online ad service providers, uses cookies to collect data on users’ browsing habits to show them relevant ads. There has always been one big difference between the way Facebook’s off-site ads work as compared to Google, where the former were only shown to Facebook users. However, last week it said that it is changing the way its advertising works across the web.

Facebook said it will serve ads not just on facebook.com and in its mobile apps, but the company now also has a network of third-party websites and apps that it partners with to display ads. It’s called the Audience Network. The new change will impact anyone using the internet regardless of whether they have a Facebook account or not. However, people can opt out of seeing ads on apps and websites not offered by Facebook, based on their ad preferences, the company said. 

In a recent Facebook post, Andrew Bosworth, VP, Ads and Business Platform commented, “While more than a hundred companies already serve interest-based advertising on websites and apps today, we offer a better experience because we care about the integrity of Facebook ads.”

He also mentioned,” Ads are reviewed against our standards and to ensure they are as respectful of people’s experience as possible. For example, we don’t permit ads that include sound unless you interact with them and we prohibit deceptive ads and ads for unsafe products and services. We’ve developed technology to determine when someone clicks on an ad on a mobile device by accident, so you don’t get taken to a website or app you didn’t mean to visit.”

According to Bosworth, these ad preferences also help us show you better ads on and off Facebook. 

In the first quarter, Facebook generated more than 80 percent of its ad revenue from mobile ads. The company has been rolling out new features on mobile advertising and also encouraging customers to experiment with video advertising.