Micromax appoints new CEO

by CXOtoday Staff    Dec 27, 2011

Handset maker Micromax announced appointment of key positions to further strengthen its management team in India.

The company appointed Deepak Mehrotra as the new CEO. His last assignment was with Bharti Airtel as Operations Director, Mobility Business.

According to the company release, the brand is already a key player in the feature phone segment and is now aggressively looking to capture the smartphone market share as well. The focus going forward will be to have two separate divisions.The Feature Phone division will be led by Khaja Muzaffarullah and Smart phone division will be headed by Ajay Sharma.

Commenting on the development, Rahul Sharma, Executive Director, Micromax said, “We are a brand that is admired for its different thinking and challenging the conventional. The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally.”

The Indian mobile industry is growing at a rate of 12 percent and Micromax is looking to capture this opportunity and drive the next phase of growth for the brand.

Deepak Mehrotra, CEO, Micromax Informatics said, “These are exciting times not only for the brand but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax.”

In the next two years, as India gears up become the largest mobile market, Micromax aims to double its reach as well and strengthen its distribution network. Leading this vision will be Muzaffarullah, Head of sales for feature phone division, as he leverages his expertise on emerging markets. Muzaffarullah was earlier with Sony Ericsson at a leadership position.

Commenting on his new role, Muzaffarullah said, “The channels partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthening our distribution across the country and work towards creating a robust network that brings us closer to the customer.”

Micromax aims to build a strong portfolio of smartphones for the discerning Indian consumers.

Commenting about the potential of smartphones, Sharma, who is leading the Smart phone division at Micromax says, “Micromax would aspire a 10 percent of the market share at the earliest.”