Microsoft Banks On Windows To Revive PC Business
Microsoft has indeed made a lot of inroads into the world of cloud, but their core still remains in the world of PC (personal computers). Windows alone directly accounts for $15 billion in revenue, and Office Sales accounts for another $23 billion, on an yearly basis. Now, with the Microsoft Surface, Microsoft’s $85 billion revenue remains centered around PCs. It thus proves to be obvious that they will never allow the business to be withered away, and will center their innovations around PCs, mainly.
Microsoft recently detailed out new efforts at the WinHec hardware conference in China, where it is looking to mobilize 2 major partnerships. Qualcomm partnership will be for Microsoft’s aims in the tablets and handset market, as Windows runs on a lot of devices with chips from the company. Intel, however, will be crucial as Microsoft tries it’s hand at VR. However, at the end, Microsoft needs a renewal in it’s strategy, as the world PC market declined 10% in 2015, and 7% in 2016, according to IDC.
ARM chips have traditionally been slightly lesser powered than the traditional Intel chips for PCs. Microsoft thus created the Windows RT based computers, including the Surface initial edition. The idea was to build machines which are thinner and have a better battery life, but the market reacted very unfavorably. There was $900 million loss against earnings, and even the other PC makers gave up on the OS, and Microsoft ended up with little but tons of unsold inventory.
However, the company’s bright spot on the world of PCs, was the introduction of the Surface Studio, an All-In-One touchscreen PC, which the creative professionals gave their thumps up to. Comaprisons held it to be fitting the needs of the creative minds, thus signaling a bright future for the device, and Microsoft’s Surface brand.
Microsoft’s grand plans in the VR segment are also underway. The Intel partnership will play a crucial role in this regard, as device makers such as HTC with their Vive headset and also the Oculus Rift, get ready with VR based devices, which will also run on Windows 10 OS. On addition to this, Microsoft is looking for opportunities with traditional PC makers, for making their products along with VR headsets. Chinese VR firm 3Glasses is already in the process of creating a Windows based setup, with VR capabilities. It would include a head-mounted VR glass connected with a computer, powered by preferably Intel chip sets.
As with the 3Glasses partnership, Microsoft will gain a new market in the field of VR in China, and also that the company has a strong user base already existent. With Project Evo, a codename for Microsoft’s entry into VR, the company is looking to strengthen it’s own capabilities to improve upon machine learning capabilities like face and voice recognition, so that it can create Cortana with capabilities like Amazon’s Alexa and Google Assistant. It can bell be said, that Microsoft will look at 2017, as the year when the either outdo Apple, though tough, or be a much more fierce competitor.
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