Microsoft best employer followed by HP, Google in India: survey
Software major Microsoft has emerged as the most attractive employer in India for the third consecutive year in 2013, according to a survey by staffing and recruiting firm Randstad. The second and the third positions were occupied by Hewlett Packard and Google India respectively.
The top 10 ranking featured three more companies from the technology sector including IBM, Sony and Tata Consultancy Services. While IBM and Sony occupied fourth and sixth positions respectively, TCS occupied the 10th ranking in terms of best employers. Apart from this, Oil and Natural Gas Corporation (ONGC) in the energy sector, Steel Authority of India Ltd (SAIL) in the manufacturing sector State Bank of India in banking and Larsen & Toubro in the infrastructure sector received the fifth, seventh, eighth and ninth positions respectively.
The survey report noted that in a market like India, where there is high attrition levels, employer branding plays a vital role as it provides an advantage to attract and retain top talent. “In the current competitive business environment, attracting and retaining the right talent are key to organisation success. We are extremely happy to see an increase in Indian companies focusing on Employer Branding,” said Paul Van De Kerkhof, Randstad India Chairman.
According to the survey that covered 7,000 respondents, competitive salary and benefits were cited as the primary reasons for securing top ranks in employer branding, followed by other reasons such as long-term job security and pleasant work atmosphere. Work life balance and career growth opportunities were also key motivators for employees to rank their organizations, especially in software and IT.
“Compared to last year, there is a significant increase in the importance given to salary and employee benefits and this has become the most important factor for potential employees, followed by job security and these are in line with current market sentiments,” E Balaji, MD & CEO, Randstad India told ET. According to him, understanding the pulse of what the workforce wants is the best route to building a strong employer brand and remain an attractive employer.
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