Microsoft Finally Joins Search Race

by CXOtoday Staff    Feb 01, 2005

Microsoft has finally joined the ranks of Google and Yahoo with the announcement of its global launch of the new MSN Search.

Available in 25 markets and 10 languages, the new MSN Search service claims to offer users with faster access and control. The search tool claims to be heavy on personalization, control and ease-of-use. Apparently, users can type in a question, and expect to get highly relevant results.

One of the key features is the search near me tool that helps users to tailor their search results to a specific geographic location.

Meanwhile, the search builder tool allows users to extensively customize searches by emphasizing or de-emphasizing certain search criteria — such as a specific site or domain, country or region, or language — via a menu of adjustable onscreen dials.

Though immediate comparison to heavyweights like Google is inevitable, according to a school of thought, both the sites function at two different levels. While Google is purely into retrieving of information, MSN offers a bit of everything, right from Web services to consumers and online advertising opportunities to businesses worldwide.

The Redmond giant had launched a public beta version of MSN Search last November. The new MSN search is available in Australia, Canada, Germany, France, India, among others.

Tags: Microsoft