Microsoft-Adobe Ink Cloud Deal To Fight Salesforce

by CXOtoday News Desk    Sep 27, 2016

partnership

Tech titan Microsoft and software company Adobe have announced a partnership that will see the two companies team up to sell each others’ cloud computing offerings to their mutual customers. They already have a chunk of mutual customers.

By combining their efforts and making it easier to integrate their products, Microsoft and Adobe are clearly hoping to present a unified front in the battle against the rise of Salesforce.

“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft in a press statement. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, Adobe president and chief executive officer in a press statement. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

Read Also: Can Microsoft Win The Cloud Battle In India?

With this partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Azure provides Adobe with a trusted, global cloud and a powerful data platform for intelligent services, including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.

Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, giving customers a powerful, comprehensive marketing service for Microsoft’s next generation of intelligent business applications.

The two companies are collaborating on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advance analytics. Businesses will be able to use these integrations across Adobe and Microsoft solutions to create new data-driven sales and marketing capabilities. The underlying data models will be extensible to enterprise customers, as well as third party developers and partners, which will foster innovation and development across a shared ecosystem.

Read Also: Adobe Reveals Innovations In Creative Cloud

Adobe and Microsoft will jointly work with leading companies to help them envision and implement the integrated solutions. As a result, the companies’ mutual customers will be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, bolster relationships, and drive brand loyalty and growth.