Microsoft's 1-Bn Devices Goal For Windows 10 Will Take Longer

by CXOtoday News Desk    Jul 18, 2016

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Microsoft is crawling to have 1Bn Windows10 users by 2018. The company, which was flooded with appreciation while launching its own operating system for smartphone, did not get much recognition after the launch. 

Earlier in April 2015, Microsoft made the bold claim that its new operating system, Windows 10, would be running on 1 billion devices by 2018. But unfortunately it failed to make much traction in the smartphone market. Windows marketed head Yusef Medhi says the poor performance of its mobile division means it won’t likely hit its original milestone within three ye ars after release.

“Windows 10 is off to the hottest start in history with over 350 million monthly active devices, with record customer satisfaction and engagement,” he said. “We’re pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices. In the year ahead, we are excited about usage growth coming from commercial deployments and new devices - and increasing customer delight with Windows” he further added as reported by The Verge.

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Since the company is crawling to hit 1 billion Smartphone users, the company is blaming its own decision to scale back its smartphone business over the last year. Microsoft said that’s slowing efforts to deploy the newest version of its flagship software on PCs, game consoles and mobile devices like tablets and phones. 

Microsoft says Windows 10 is now running on more than 350 million PCs and other devices. Analysts say that’s an impressive rate of adoption for software released last year. But Microsoft has sold relatively few smartphones and has cut back its phone operation. 

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Microsoft acknowledged “it will take longer” to get Windows 10 on a billion devices, but didn’t set a new timetable. Its shares fell 30 cents to $53.44 in afternoon trading Friday. Since Microsoft share is towards diminishing curve, the company is making several changes in the business model from buying LinkedIn, to improving Skype’s telephony service, to building technology around VR. 

Gartner’s smartphone sales report indicated Windows Phone had dipped below 1 percent market share for the first time. For the mobile Windows OS to bounce back, Microsoft will need to dedicate more resources to it. The OS is growing at a slow yet steady pace, and Microsoft could very well achieve its 1 billion milestone in the next three to four years; it may take a little longer than the company anticipated.