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Microsoft to roll out CRM for Windows Phone, iOS, Android, Blackberry
By CXOtoday Staff, Feb 07, 2012 11:14 AM

Next Microsoft Dynamics CRM service update will include a new, cloud-based, cross-platform, native mobile application.

Microsoft said that Microsoft Dynamics CRM will release its next service update in Q2 2012.

This service update will allow customers to access the complete functionality of Microsoft Dynamics CRM on virtually any device with a new cloud-based, cross-platform, native mobile client service for Windows Phone 7, iPad, iPhone, Android and BlackBerry mobile devices, the company said.

“In today’s hyper connected world, customers need to be able to access their business-critical data on the device of their choice from wherever they are,” said Dennis Michalis, General Manager, Microsoft Dynamics CRM.

The Microsoft Dynamics CRM Q2 2012 service update also includes enhanced social functionality and new features, and adds multiple Web browser options for users, including Internet Explorer, Chrome, Firefox and Safari, running on PC, Macintosh and iPad devices.

The new release will include more social capabilities with Activity Feeds that give people the ability to like and unlike status updates, improved status filtering, and the capability to view all statuses relating to a particular record view.

Microsoft said that the new update will deliver customers a fast and familiar experience, helping sales, customer service, marketing and management professionals connect with their customers and each other on multiple mobile devices through a security-enhanced environment. “For instance, sales and marketing representatives will now be able to quickly capture and convert leads 24/7 and develop marketing campaigns on the go,” said a press statement.

Using the cloud-based, cross-platform, native mobile client service, users can sync their information and sales pipelines offline, helping them stay connected on the road and on their terms.

Customers can also use Microsoft’s xRM application development framework to integrate their Dynamics CRM extensions to the new Dynamics CRM Mobile.

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