Microsoft Unveils Dynamics 365 In India

by CXOtoday News Desk    Dec 14, 2016

Dynamics 365 Software major Microsoft, today announced the launch of Dynamics 365 and AppSource in India. Microsoft Dynamics 365 unifies CRM and ERP capabilities by delivering new purpose-built applications to help manage specific business functions, including Sales, Customer Service, Field Service, Operations, Marketing, Project Service Automation, and Financials.

The company, which had announced Dynamics 365 at its Worldwide Partner Conference 2016 held in October, recently demonstrated the integrated CRM and ERP for its partners and customers. Microsoft also explained the partner opportunities with Dynamics 365. The company is working with more than 200 ISV partners who build their solutions on Microsoft’s platform. 

Peter Gartenberg, General Manager, Enterprise Business, Microsoft India said, “With Dynamics 365 we now bring the combined power of CRM and ERP on a secure and flexible local cloud platform. Our retail, BFSI and manufacturing customers now don’t need to invest in expensive and time consuming deployments to start their digital transformation. Backed by decades of research and investment, we have built Dynamics 365 to deliver the most advanced analytics and machine learning intelligence capabilities to our customers in India.”

With the app-based subscription model customers will only pay for the app customers need, licensed to a particular user. By using these new plans, customers get one holistic subscription to have all the information at their fingertips, and they could save four to five times the cost of traditional CRM providers. Customers will have the option to choose which of the apps they adopt so they can scale on demand.

Currently, organizations from across multiple industry sectors are using Dynamics CRM. These include Max Healthcare, Yes Bank, Reliance Life Insurance Company, SOTC, VLCC, Cloudnine Group of Hospitals, Annik, Mastek and many more. In the retail sector, Microsoft Dynamics is used by 55 Retail and DMS customers serving 74 retail brands, empowering 14,000 outlets, enabling 25,000 users in India.

“Microsoft has always made it easier for VLCC to focus on our customer needs rather than on managing the infrastructure. We have been using Microsoft Dynamics CRM Online to generate actionable steps from data to improve service delivery to our end-consumers. We believe that Microsoft Dynamics 365, is the next paradigm of cloud solutions that can help businesses enhance the end-consumer experience by providing better insights and intelligence”, said Meenakshi Vajpai, Group Chief Technology Officer, VLCC Group. 

Two flavors of Dynamics 365 — Enterprise and Business Editions — are available to organizations of every size that can also take advantage of a subscription model that’s per app/per user-based. The Dyamics 365 also taps the capabilities in Power BI, Office 365, Microsoft Azure and Cortana Intelligence.

Since being announced in July, the AppSource marketplace has expanded to about 250 apps, with more in the works, according to Microsoft. The business marketplace features apps for industry verticals and apps that extend business functionality. 

Microsoft has also announced a strategic partnership with Adobe to help businesses transform their customer engagement. Together, the two companies will enable businesses to dramatically strengthen their brands with integrated solutions delivered from Microsoft Azure, including the Adobe Marketing Cloud, Microsoft Dynamics 365. By making the Adobe Marketing Cloud its marketing service for Dynamics 365 Enterprise edition, Microsoft will give enterprise customers a powerful, comprehensive marketing solution.