Mobile Device Vendors Can't Ignore New Smartphone Tech

by CXOtoday News Desk    Jun 15, 2016


With rise of new technology and specification the smartphone market is getting more complex and dynamic, as well as maturing and being highly commoditized. In such mature market, technology improvements in smartphone has brought incremental enhancements and these are often not perceived by users as critical for them.

According to Roberta Cozza, research director at Gartner highlights 10 technologies and capabilities whose developments and transformations cannot be ignored by any mobile device vendor includes Fast charging ,Wireless charging Augmented and virtual reality,Multiple-lens camera solutions, Sensors: Biometric authentication and technologies, Virtual personal assistants (VPAs), Flexible/curved displays, Wi-Fi 802.11 standards,USB Type-C, Embedded SIM (e-SIM).

Looking at the technology growth and market potentiality VPAs represent a shift in how people will interact with machines. They are available on a number of platforms, including iOS, Windows and Android devices as well as tablets, PCs, wearables, connected home hubs, and smart home speakers.

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She added “We predict that by 2020, 40 percent of mobile interaction will be facilitated by smart agents as the post-app era starts to dominate. Already, 74 percent of smartphone users currently use VPAs frequently, at least one a day (38 percent) and several times a week (36 percent).”

As per the user experience rate is concern general purpose VPAs’ experiences have been so far disappointing. Users want more proactive interaction and notifications from their VPAs that can deliver more personalized experiences. However, VPAs and their services are becoming richer - we saw new smart features in Cortana at Build 2016 and recently the new Google Assistant. This opens up new opportunities for device vendors, ecosystem owners and VPA developers to differentiate themselves by creating smarter solutions.

Concerning Biometric authentication, sophisticated smartphones expose users to richer and new experiences with their phones such as mobile payments and, increasingly, allow users to store more detailed personal data on their phones. This highlights the need for improved protection and verified access to a phone.

Beyond fingerprint, new methods of biometric authentication will be explored. Going forward, biometric authentication will force vendors to work more closely not only with biometrics technology providers, but also with biometric software developers to achieve smooth and usable solutions that can win over users in their daily use of smartphones.

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Biometrics technologies are already showing benefits in enterprise pilots and deployments focused on providing enhanced identification of individuals. Device vendors will extend the use of biometrics measurements to explore other areas beyond authentication, like Emotion and mood detection, for example.

AR and VR will transform mindset of smart device users

As the technology evolution is moving fast Augmented reality (AR) can be effectively used on a smartphone or tablet (as well as other dedicated devices such as head-mounted displays [HMDs]). For example, users can hold up a phone to a sign and see it translated, hold a tablet in front of equipment, or use AR smart glasses to see the equipment’s maintenance instructions.

VR immerses the user into a full digital environment. Users can snap their smartphone into devices such Samsung Gear VR or LG 360 VR, hold it to their eyes, and see and interact with virtual worlds. More sophisticated immersive VR experiences come from dedicated HMDs like the Oculus Rift or HTC Vive, but these require a high-end PC. In consumer markets, gaming, events and movies, and 360-degree immersive videos will be the primary areas of focus for developers and content creators. However, easy access to content and distribution will be critical success factors.

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Opportunities In VR Systems

Opportunities are also emerging for a VR system to be used in business settings: businesses can use mobile VR as a marketing device to deliver personalized product experiences, or as a tool to communicate with employees. Training and education are also a great user cases — with the virtual world being a mockup of equipment or situations to simulate a real-life situation. We expect that in 2018, 26 percent of HMDs will be designed for business use.

While the current appearances of AR and VR are new, better display technology, improvements in sensing and tracking hardware and software for things such as motion, gesture, head and eye tracking, and real-time graphics will increase interest and adoption. Burgeoning developments in 360-degree and depth-sensing imaging will provide enhancements to and the availability of environmental mapping capabilities. In addition, 3D and 360-degree imaging devices can further accelerate this trend. HMDs using AR and VR are expected to sell 40 million units by 2020, which provides the highest revenue opportunity, together with smartwatches.