Mobile Security Is Growing At A Rapid Pace In India

by Priyanka Pugaokar    Nov 03, 2016

Parwinder Walia Cyber criminals are always on a hunt of loopholes in the security architecture to break the security walls of organizations. While with the increasing awareness about the sophisticated cyber attacks, organizations are very much alert on protecting their critical data and end points, the security of Android devices is largely overlooked. Mobile devices have now become a new target for spam and malware attacks and factors such as BYOD are making the security landscape more complex.

A recent cybercrime survey report by KPMG noted that while 94 percent of organisations in India acknowledge that cybercrime is a major threat faced by organisations, only 41 percent indicated that it formed part of the board agenda. Cybercrime was often perceived as a problem impacting only large companies and multinational corporations. However, Indian companies are increasingly being targeted, on account of factors such as increasing number of internet and smartphone users, and the growth of m-commerce, mobile banking and mobile wallet solutions.

These changes in the market have caught the attention of cyber criminals who are aggressively targeting mobile devices by launching sophisticated malware attacks. Mobile security or android security is the fastest growing segment in the endpoint security domain. All the major end point security vendors are betting big on this segment. The rising awareness among end users is also fueling the growth of mobile security.

The proliferation of smartphones and growing number of internet users, have caught the attention of cyber criminals who are aggressively targeting android devices by launching sophisticated malware attacks. Mobile security or android security is the fastest growing segment in the endpoint security domain. All the major end point security vendors are betting big on this segment. The rising awareness among end users is also fueling the growth of mobile security. 

In a candid interaction with CXO Today, Parvinder Walia, APAC Sales and Marketing Director, ESET, highlight the business prospects in the mobile/android security which is still a largely unexplored segment in India.

What are the major pain points of SMBs and enterprises with regards to endpoint security?

With BYOD becoming the norm at both small and large businesses alike, endpoint security has become an increasingly important factor in a company’s overall cybersecurity strategy. 

One of the major grievances that SMBs and large enterprises have with regard to endpoint security is in the area of deployment. SMBs, in particular, may not have the resources to support a dedicated IT team with the technical capabilities to implement complicated security solutions. What they look for is an easy-to-manage software that allows end users to manage and monitor their security needs from a single remote console.

Another pain point is the large footprint that security solutions can leave on overall system resources. As endpoint security solutions need to run continuously to keep systems protected, it is important that they do not stress the system and cause slowdowns or interruptions in daily business operations. 

In addition, enterprises also need endpoint security solutions that allow them the flexibility to scale and grow as needed. This can be addressed through flexible licensing systems that provide the option of adding new users whenever the company grows. An ever-increasing number of both hardware and software vendors also means that solutions must be able to support users across multiple platforms.

Android security has been largely unexplored space in the overall endpoint security market. What is your game plan in this space?

Android is the dominant OS in India, and it does have its vulnerabilities. We have been witnessing growth in mobile security, and have seen many registered keys on Android. However, Android OS or not, users still need to have basic protection. 

ESET strives to maintain a light, but highly effective product, backed by world-leading research, so that any user, irrespective of OS or platform (desktop, smartphone or tablet) can get on with their work and lives while still feeling secure in their everyday use of these increasingly-important devices. 

Endpoint security vendors are also increasingly exploring areas such as DLP, SIEM etc. What are the other business segments you intend to explore in the security space? 

At ESET we have broadened our product portfolio to meet growing needs of our partners and customers. We have DESlock endpoint encryption and ESET Secure authentication products as a part of our endpoint solutions and recently we partnered with Safetica under the ESET Technology Alliance program to offer DLP solutions. 

According to the Gartner report ESET ranked No. 4 in Endpoint Protection Platforms (Enterprise) market in 2015. How do you position yourself in India in terms of market share and adoption? 

India is a priority market for ESET and we continue to witness double-digit growth here in both the consumer and business segments. Overall, the needs of our Indian customers and partners are a lot more customized and in order to deliver superior support, we have increased our engagement in the country and will continue to do so. 

Committed to innovation and growth, ESET will be launching version 10 of its consumer products in India in December. The suite will be equipped with ESET Smart Security Premium (built upon our award-winning NOD32 technology) and ESET Password Manager. Also included will be ESET Secure Data which encrypts files and removable media such as USB keys, protects against data theft and allows for secure collaboration and data sharing. V10 also brings new features like webcam protection which alerts users to processes and applications that try to access their webcam and allows them to block selected ones. 

Though already launched globally, we will also be broadening our business segment portfolio in the Indian market by introducing an ESET Virtualization Security for VMware vShield appliance, Data Encryption, Patch management and DLP solutions by early next year. 

How do you see the adoption of ESET offerings among Indian Enterprises? In a highly contested endpoint security market like India, what unique features does ESET offer customers?

Our products are extremely light and have a low impact on the system, which keeps customers protected without slowing them down. ESET’s products are also extremely high quality and are rigorously tested. They have now passed every VB100 test for over 12 years – a world record.

Other unique features of ESET products include a widening array of capabilities, including integrated encryption applications such as DESlock, as well as 2FA protection to prevent security breaches by validating identities. 

After the launch of V6 Endpoint solutions which offers web based remote management, we have seen an incremental rise in SME and corporate customers. This has also helped us to recruit new channel partners who are focusing on these particular segments.

Like other endpoint security vendors, ESET is also largely focusing on the enterprise and SME business. Is it an indication that the business in the consumer space is dead for endpoint security vendors with shrinking demand for computing devices ?

ESET has always been strong in the SMB segment and we have also been developing products that cater to SMBs/enterprises. In particular, ESET is well known in the enterprise segment in mature markets supporting customers with up to hundreds and thousands of users.

However, the consumer segment is very much alive and security awareness in India is on the rise. There is tremendous potential in this segment, mobile platform in particular is growing at a rapid pace in India.

Based on ESET’s APAC Cyber-Savviness Report in 2015, it is also evident that Indians take the most proactive steps to secure their devices and online activities. 

How do you differentiate ESET from other leading security vendors in India?  

As the leaders in proactive threat protection, we develop software that reacts immediately to new and emerging threats and protects users in real time.

We ensure superior protection by using two methods of detection instead of one, thus enabling our products to detect and destroy threats that others miss. Built to run unnoticed in the background, ESET security solutions deliver ultra-fast scanning with an extremely low system footprint, which means users will never have to compromise fast performance for effective protection.

What are the key thrust areas of ESET in terms of business expansion in India for the next year? 

We see opportunities in both the consumer and enterprise segment. We are focusing on strengthening our channel ecosystem and increasing our presence in India across tier 2 and tier 3 cities. By next year we would like to be present in all channels of distribution in order to reach out to potential customers and provide flexibility in licensing by partnering with Managed Service Providers.