More than 50 percent SMBs replacing desk phones with smart phones

by CXOtoday Staff    Feb 20, 2012

Primary users tend to be owners or the senior management, reveals a study from AMI.

Smart phones have become an issue of strategic importance to a majority of India SMBs. Over half of these businesses would consider replacing desk phones with smart phones, thereby providing advanced calling features to remote/mobile employees, according to a study by AMI-Partners.

“India SMBs have traditionally shown a penchant for staying connected to partners,” said Neha Jalan, Mumbai-based Senior Associate at AMI-Partners. “This attitude is translating into an increased adoption of smart phones, which offer the twin benefits of anytime, anywhere voice and data connectivity.”

AMI’s 2011-12 India SMB mobility landscape, opportunity assessment and outlook study also revealed that more than two thirds of India SMBs, companies having less than 1000 employees, own at least one smart phone or tablet, and almost half plan to purchase more devices in the next year.

Primary users tend to be owners or the senior management, who are frequently traveling and therefore rely on these devices for basic applications such as email, contact and calendar information in order to be continuously connected, AMI said.

“The availability of low-cost smart phones and tablets, and the launch of competitively priced 3G data plans have fueled demand among India SMBs,” said Jalan.

India telecom service providers are eagerly awaiting both this increased acceptance of mobile devices among company employees and the widespread adoption of sophisticated applications such as business application solutions and industry-specific applications.

AMI said that India’s cash-strapped telcos are eager to increase average revenues per user (ARPU) as cost-conscious SMBs move to higher-usage data plans and increase purchases of smart phone applications offered by these vendors.