More US Adults Use Pinterest than Twitter

by CXOtoday News Desk    Dec 31, 2013


the number of US adults using LinkedIn and Pinterest as compared to Twitter is growing rapidly, even though Twitter has a greater proportion of blacks and young adults using it, according to a Pew Research Center study.

A poll of 1,445 Internet users aged 18 years and above was conducted by Pew Research Centre which revealed that about 21% of them used Pinterest, 22% of the users employed LinkedIn and 18% of them used Twitter. Around 29% cent of the blacks surveyed by Pew made use of Twitter, much above 16 % whites and Hispanics.

Twitter ranks much above Pinterest and Linkedln in terms of daily online messaging service. 46% of the users visit Twitter while 23% of the users visit Pinterest and only 13% of them use LinkedIn.

Industry experts believe that Twitter is less intuitive than Facebook and therefore can turn off users, curtailing its growth as a mainstream social media platform.

The October poll by Reuters/Ipsos revealed that 36% of 1,067 people who joined Twitter said that they did not use it, and 7% said that they had shut their account. While, only 7% of 2,449 Facebook members report not using the online social network, and 5% say they have shut down their accounts.

The Pew Research Centre conducted its poll on the users of Facebook, Instagram, Twitter, LinkedIn and Pinterest, five of the largest US social media services. 71% of the people said they used Facebook , an increase from the 67% the last year.

“Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms,” the Pew study read. Some analysts speculate that younger users are gravitating away from Facebook, the world’s largest social network, and toward newer services such as SnapChat or Instagram, according to the report.

“Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and Internet users in higher-income households,” said the report.