NASSCOM foundation honours social transformers

by CXOtoday Staff    Feb 08, 2011

AwardNASSCOM Foundation, the Indian development organization that works towards galvanizing the corporate social responsibility (CSR) space in the IT industry in India and the social development arm of NASSCOM, in association with Genpact today announced the winners of its third annual NASSCOM Social Innovation Honours 2011. The Honours were given to deserving projects that strive to bring about social change and development through Information, Communications and Technology (ICT) at the NASSCOM India Leadership Summit 2011.

The Honours were judged by an eminent jury of Dilip Chenoy, MD & CEO of the National Skill Development Corporation, (NSDC); Jaithirth (Jerry) Rao (Chairman, NASSCOM Foundation); Kiran Karnik, ex President, NASSCOM ; Narayana Murthy (Founder-Chairman, Infosys Technologies; Dr. Vasanthi Srinivasan, Associate Professor, Organisational Behaviour and Human Resources Management, IIM Bangalore, Chairperson, Centre for Corporate Governance and Citizenship.

Jaithirth (Jerry) Rao said, ” I am glad to say that all winners have lived up to the challenge of showcasing innovations with exemplary use of ICT. These would definitely contribute towards bringing sustainable and inclusive growth.We hope that many more would now be inspired to innovate!”

“Many of the finalists this year focused on assistive technologies to include People with Disabilities in the workplace, in academia and in everyday life. This is a critical step towards inclusive growth, a cause close to NASSCOM Foundation. The winners have come up with brilliant innovations and we hope that many more are inspired to do the same next year” said Rita Soni, CEO, and NASSCOM Foundation.

Genpact President & CEO Pramod Bhasin said, “NASSCOM Social Innovation Honours (NSIH) is a unique platform that aims to foster innovation in social development within organizations and individuals. The objective of our collaboration with NSIH is to act as a catalyst to drive growth and prosperity in the not so privileged sections of society. Through our association with NSIH, we aim to highlight the significant changes that technological innovations can bring about in improving the social landscape.”

The Honorees include:

ICT led Innovation by Non-Profits
Same Language Subtitling, Planet Read, Puducherry
Same Language Subtitling (SLS) is simply the idea of subtitling the lyrics of existing film songs (or music videos) on TV, in the ’same’ language that they are sung in. SLS on songs cause automatic and inescapable reading practice and overcomes the motivational barrier to reading practice amongst weak-readers. It is Karaoke on Bollywood for mass reading.

ICT led Innovation as a Business Model
Panini Keypad, Luna Ergonomics, Noida
Panini Keypad is an application that allows an individual to type in an Indian language on the phone faster than one can write in English on an equivalent phone. The technologies are already deployed on the phone for Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Punjabi and work continues to include many others.

ICT led Innovation by Government Department/Body
MGNREGA, Commissionerate for Rural Development, Development of Rural Development, Govt. of Andhra Pradesh with TCS , Hyderabad
Mahatma Gandhi National Rural Employment Guarantee Act (NREGA) passed in September 2005 guarantees 100 days of wage employment in a year to every rural household across the country. MGNREGA in collaboration with TCS created software that helps to increase efficiency, reduce leakages and has an effective way of wage disbursing process.

ICT led Innovation by Multi-stakeholder Partnerships
Election Watch Software,Association for Democratic Reforms and Webrosoft, New Delhi
Election Watch Software (EWS) is a web based application that is created to streamline data entry and data analysis of data pertaining to background (educational, criminal & financial) information of candidates contesting elections. EWS generates data used in SMS Campaigns where it provides a user with information of candidates in his constituency on the user’s mobile phone.

ICT led Innovative Student Concept
The Kabadiwala, Pavan Murali and Gayatri Hegde - S.P. Jain Institute of Management, Mumbai
The concept of project ‘Kabadiwala’ is an online customized portal and a SMS based solution that connects Kabadiwalas with households as well as recyclers. With the twin aims of empowering the Kabadiwalas and ensuring greater recycling efficiency, the students will set up an information agency. The agency will also serve as an enabler platform for Kabadiwala branding, skills training, and operations streamlining.

ICT led Innovation by an Individual / Group
Gaon Ki Awaz, Sunil Saxena and Satyendra Pratap, Noida
Gaon Ki Awaaz is India’s first mobile news and information service developed for rural India. It uses a mobile phone to provide information that is relevant to villagers; it is about them, bythem and for them; and is in a language that they can understand.

Certificate of appreciation for ICT led Innovation through Corporate Social Responsibility
Patient Management Software for Learning Disability, TATA Interactive Systems, Mumbai
TATA Interactive Systems has developed patient-management software that helps the learning disability clinic to maintain a detailed and hassle-free database of the Learning Disability certified students. It also helps to manage the increasing number of new applications.