Need to Look Into Future: Brocade

by Sonal Desai    Apr 12, 2009

Brocade, one of the majors in networking space, plans to launch integrated products (with those from Foundry) in India, next month onwards.

While the two companies have integrated engineering, marketing and finance organizations, the operations division will be integrated in May.

"There are no phase-outs since there were no product overlaps," Gerald Penaflor, senior director, enterprise business, Asia-Pacific and regional head, South Asia-Pacific/Korea, Brocade, told CXOtoday on the sidelines of a press conference in Mumbai. 

"We are currently tracing and analyzing future trends. IP and FCoE are gaining ground, and will continue to see traction in the future. Plus we are the only company to be able to support high-density ports," Penaflor said.

Besides maintenance and service, enterprises are also consolidating technology. Aside from discounts in cost value offered by vendors, CFOs are also calculating TCOs both at the entry and sustainable levels.

When asked whether the solutions will not directly compete with Cisco, which recently announced a data center strategy around blade servers, Penaflor said, "What we did has not hurt anybody. Cisco has hurt IBM and HP. We are not here to hurt our OEM partners. Besides, we have adopted open standards, and we offer ease of interoperability."

Coming back to the India strategy, he said that Brocade has invested on people and development in India. "We are doubling the workforce from the current 120 (that includes 100-odd at the development center in Bangalore) to about 220 by November-December 2009. And for this the company has invested $1 billion around development.

With direct presence in Delhi, Bangalore, Mumbai and Hyderabad, the company has also invested heavily in sales, pre-sales and on consultants. It, however, refused to divulge any figure. "We want to invest more on system integration and branding," Penaflor said.

Discussing further strategies with the press, Penaflor claimed a huge installed base in APAC, and said, "Nine out every ten data centers in India are on Brocade."

With customers such as RCOM, ICICI, HDFC, L&T, BOI, Aircel, BSNL, Airtel, PNB, ONGC, Vodafone, Genpact, Syntel, and Cadence, Brocade will also tap the government, ITeS and BPOs.

"Our motto is to connect to the future. Presently, there is a lot of confusion. With shrinking budgets, customers are asking us to reduce their capex by 30-50 percent. A lot of the ideas discussed above on the trends, and consolidation are a result of brainstorming on these issues. Power efficiency, saving real estate and offering solutions that can propel business are the otherwise points."

The pressure on data centers, storage, and networks will further increase, said Penaflor as people adapt more to the 3G technology. The increase in volume of information will also require it to be persistent for proper audits and compliance needs. And the networks will also have to support more applications.

"85 percent of all networks will have to be overhauled in the next ten years. And that is because of absence of a master plan. In a traditional scenario, the data centers were not given their due. They were just rooms with racks and racks, things not done the right way, or were not done efficiently. Now with 3G, and more applications, we are telling customers that they can do more. There is a need to look into the future."

Penaflor said there will be shift from traditional data centers to network-enabled data centers, and that the enterprise networks will also have to evolve.

 

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